Stay Paid - Real Estate Marketing ReminderMedia

This week, we are resharing one of our most popular episodes with the one and only: Jaynie Carlucci! Jaynie is so in tune with what drives her clients and their decision-making styles that she became a top producer in the New Jersey real estate market and did more than $30 million in sales in 2022 alone!
In this episode, Jaynie discusses the importance of building genuine connections and how her business background and training in neuro-associative programming (NAP) help her tap into her clients’ deepest needs and wants. 
Listen to find out how you can use NAP to form more genuine connections with clients. 
Be sure to check out our show notes at https://remindermedia.com/podcast/ for more in-depth information and added details not included in the episode.
 
Connect | Resources
To contact Jaynie, go to https://thebossteamcollection.com/
Email: njreboss@gmail.com
Instagram: https://www.instagram.com/thenjreboss/
 
0:32 Introduction
1:50 Jaynie’s backstory
3:05 Keys to success
6:25 Breaking into the luxury market
8:20 Neuro-linguistic programming (NLP)
18:30 How to keep your brand top of mind
22:30 Building your brand early
23:28 The book that has had the most impact on Jaynie
26:40 Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing


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Quick—what’s your personal brand? Don’t worry if you don’t know (well, maybe worry a little) because in this Silver Dollar episode of Stay Paid, we’re explaining not only what a personal brand is but also how you can strategically build one that inspires trust and loyalty. If you do know yours, are you sure it’s what you think it is? Join us to understand the nature of a personal brand and how an unmanaged one can silently destroy your business, discover a powerful exercise that will clarify your unique value proposition into a single, compelling sentence, and get three resources you can leverage to enhance and promote your professional identity.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
·      The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier
·      Blog: A Real Estate Agent's Guide to Building a Personal Marketing Plan
·      Free e-book: The Relationship Marketer's Guide to Branding
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
We are a participant in the Amazon Services LLC Associates Program, an advertising program designed to provide a means for ReminderMedia to earn a small fee by linking to Amazon.com and affiliated sites.
 
0:00     Introduction
0:57     Discovering your brand
3:15     Step 1: Unique value proposition
8:34     Extended example
10:50   Step 2: Consistent brand identity
14:23   Step 3: Leverage online content
18:42   Step 4: Leverage influencers
20:25   Step 5: Networking
20:51   Action Item
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
5 Steps to Building a Personal Brand
 

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
·      Blog: How to Calculate Turnover Rate When Selecting a Farm
·      Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street
You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
1:13     Katie’s business bio
2:07     Extreme time management
4:22     Judicious prospecting
6:06     Geofarm tip 1: Turnover rate
7:35     Geofarm tip 2: The demographic
9:55     Client touchpoints
14:53   From farming to convos
17:04   Geofarm tip 3: The dominant agent
18:02   Approach to social media [Golden Nugget]
20:06   The hype about viral videos
23:37   3 things agents should do right now
27:46   Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
 
You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library. Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast
 
Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics

You may take lengthy minutes selecting the perfect words for your blog, but in the long run, research suggests you could be better off investing that time into choosing images. In this episode of Stay Paid, we share five ways you can use images to raise your blog’s click-through rate, increase the time visitors spend reading your articles, boost social sharing, and improve readers’ retention. Join us to discover how many images you should include, and where you should place them, to get better results; the must-have image you need to include in every blog and how to optimize its effect; and AI and more traditional tools that will help you create blog images, pictures for social media posts, and videos.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
Blogs
·      11 Blog Images: Best Practices for Adding Great Pictures to Every Post (from Orbit Media)
·      Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
Tools
·      InVideo: creates videos from text
·      Giphy: grab animated .gif files
·      Meme Generator (free version)
·      Pexels and Unspash: Free images
You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
0:57     Blogging trends
3:53     Impact of images
3:47     #1: Use as many images as possible    
5:42     #2: Use charts and graphs
6:48     #3: Include faces in every post
9:25     #4: Place quotes over images
9:59     #5: Embed videos into your blog
13:12   Bonus tips
15:09   Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
 
Best Practices for Using Images in Your Content

Krystopher Benyamein, this week’s Stay Paid guest, is the driving force behind Estate of Grace in Norwalk, California. He shares the lesson he learned after scaling Mt. Everest that redefines what it means to be “goal oriented,” emphasizes why agents need to identify one aspect of their jobs they absolutely love, and delivers three mind-blowing ways he’s capturing buyer leads along with a twist to one that we guarantee you aren’t using to secure listings.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
·      Instagram: @krysbenyamein
·      FREE e-book: The Science of How to Become a Memorable Real Estate Agent
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
1:10     Krystopher’s business bio
2:34     The lesson of Mt. Everest
4:37     The evolution of your “Why?”    
5:42     Tip #1: Get a mentor    
7:16     Tip #2: Don’t expect it to be easy
8:50     About NAR lawsuit
13:06   Find something you love
13:37   The common thread in success
15:57   Reframe thinking about social media
21:25   Buyer lead idea #1 [Golden Nugget]
24:09   Buyer lead idea #2
25:00   Buyer lead idea #3
26:05   Mt. Everest documentary/Juniper Fund
29:45   Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing
 
 

Bullying, gossiping, slacking off—these are just a few examples of the types of conduct that, if not stopped, can bring down morale, slow productivity, and, ultimately, affect your entire business. In this Stay Paid Silver Dollar episode, we discuss five different types of employees that have the potential to derail progress and ruin what you’ve built. We point out the signs to look for and suggest ways to rein in the troublemakers so they contribute to, rather than detract from, all you’re trying to achieve.
💥 Let us help you get more referrals and repeat business! Visit the home of Stay Paid at remindermedia.com to explore the world's best marketing, and download a FREE SAMPLE of the gold standard in personally branded magazines.
Connect | Resources
·      Entrepreneur blog: 5 Types of Toxic Employees and How to Deal With Them (Infographic)
·      FREE e-book: The Ultimate Beginner’s Guide to Facebook Marketing
You can get more free resources, including additional e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.
 
0:00     Introduction
0:57     The danger of toxic employees
1:44     Responsibility to address the issue
2:45     #1 The hot mess
4:09     Correction
4:32     Expect greatness
5:17     #2 The slacker
6:40     The high cost of low productivity
7:30     Correction
8:40     #3 The martyr
9:19     Correction
10:26   #4 The socialite
10:59   Correction
12:50   #5 The sociopath
13:46   Correction
15:13   Action Item
 
Want Josh and Luke to help you with your marketing? Visit www.remindermedia.com/StayPaidMarketing