Summary: In this episode, I interview Coach Dan Gordon, an executive business coach and host of the podcast For Badass Entrepreneurs Only. We discuss the importance of selling authentically and the impact of human connection in sales. Miriam Webster's Dictionary rated authenticity the #`1 word last year so it goes without saying it's overused. We actually break down what it is and isn't in sales. Coach Dan emphasizes the need for salespeople to show up with authenticity and share their true thoughts and feelings. He believes that deeper connections and trust are formed when people drop their armor and have honest conversations. The conversation also touches on the relationship between sales and personal relationships, the power of unlimited possibilities, and the value of embracing failure as a path to success. We also explore the importance of understanding the buyer's perspective and demonstrating value in sales. We dive into the role of fear in sales and the importance of asking for what you want. Dan shares his insights on trauma and its impact on self-perception, as well as the four pillars that entrepreneurs often struggle with: sleep, stress, focus, and performance. Finally Dan offers a free week of a sleep improvement tool called New Calm. Key Moments: 00:00 Introduction to Coach Dan Gordon 02:50 Selling Authentically and Building Trust 07:05 The Relationship Between Sales and Personal Relationships 10:46 Embracing Unlimited Possibilities in Sales and Life 15:00 The Role of Personal Development in Success 23:42 Understanding the Buyer's Perspective and Demonstrating Value in Sales 26:44 Overcoming Fear and Asking for What You Want 27:29 The Impact of Trauma on Self-Perception and Personal Growth 32:06 The Four Pillars Entrepreneurs Struggle With: Sleep, Stress, Focus, and Performance 35:34 Recommendation: New Calm - A Sleep Improvement Tool Connect with Dan LinkedINBadass Entrepeneurs Podcast Connect with Us! LinkedIN: Website: