Story Greenlight with Jeff Bartsch Jeff Bartsch

Communication happens every day in business, but some communication moments matter FAR more than others. Do YOU know what those moments are for YOU? Get them right, and your business is on the path to flourishing.
Get them wrong, your business is in trouble, whether you’re a solopreneur, or you’re leading a team or a massive enterprise.

In this second part of this series, Jeff digs into what those moments are, and how to USE them to bring the change you want to see in your business, in your life, and in the world around you.

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💡 RESOURCES
Work with Jeff: https://www.storygreenlight.com/consult 
 
📝 SHOW NOTES
00:00 Communication is NOT all created equal
01:01 Communication in relationships
02:11 The different messages of conflict
03:48 Conflict comes from uncommunicated expectations 
06:58 Jeff and Chantel’s first big fight
09:38 Being intentional about conflict in business
15:38 Communication Moments: Endings and Transitions
18:22 Jeff and Chantel’s hard conversations for personal endings
19:55 Endings in business
22:30 Planning doesn't erase the potential for conflict
24:16 Communication moments that are transitions
24:42 When Jeff and Chantel decided to make a huge transition
28:26 Resolving conflict by making change
31:27 A huge transition for KImberly-Clark that Wall Street called reckless and delusional
34:31 Understanding different communication needs
--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

We all know communication is important for business success. But we also know that a lot of communication is disposable and annoying. 
It’s tempting to just become a hermit and only focus on the next big project or sales contract. But tunnel vision with communication isn’t wise either – whether you’re a solo operator or you’re leading an internal team or a huge company.  
How do we stay focused on the communication that actually matters? That’s what Jeff talks about in this episode!

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💡 RESOURCES
 
Work with Jeff: https://www.storygreenlight.com/consult 

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📝 SHOW NOTES


00:00 Pop quiz 
01:17 What counts as too much communication?
03:32 Communicating to strengthen relationships
06:45 The ABT’s of Communication Moments 
08:23 Comparing communication moments in business and marriage
08:35 Beginnings – when Jeff met Chantel
11:12 Beginnings in business – keep it low-key 
13:07 Big Requests – how Jeff proposed to Chantel 
16:25 Big Requests in business
17:27 Going forward from Beginnings and Big Requests



--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

What was a specific moment where you realized “I’m really good at [blank]”… or even better, you realize “THIS is my superpower”?
We all have moments in our lives that can be turned into Power Stories, anchor stories that we can use to create emotion-driven connections between us and our audiences. For most of us, it takes outside help to make that happen.

In this podcast, go behind the scenes at Story Greenlight and experience the coaching call between Jeff Bartsch and Jérôme Savoie. Jérôme is a singer, multi-instrumentalist, composer, and music teacher. He teaches music to kids in Montreal, in French-speaking Quebec.

Jeff helps Jérôme uncover moments in his own life that have the power to inspire his students, potentially even for years to come.

Jérôme had these stories in him all along, and so do you.

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💡 RESOURCES
Work with Jeff : https://www.storygreenlight.com/consult 
Join The Green Room: https://www.storygreenlight.com/greenroom


📝 SHOW NOTES
00:00 The power of Power Stories
01:12 A look inside the Green Room
02:08 The Story Prompt for the coaching call
03:58 Jerome's first experience transforming others through music
06:25 Transforming experience into a story
07:21 Jerome's transformation during his experience
08:25 Applying transformation to storytelling
09:12 Jerome's second experience with transformation through singing
10:25 The impact of hearing a story about transformation
11:27 How Power Stories work
12:25 Possible outlets Jerome can share his story
13:40 Crafting the Jerome's experiences into shareable stories
15:25 Your Audience dictates how the story is told
16:36 One possible way of telling Jerome's story to students
19:40 Linking transformation to story to your audience
21:22 Jerome's feedback on his crafted story
22:37 Applying story crafting to your experiences



--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Here’s the crazy thing about storytelling – most of us do it all the time, so we think we know what it is. But at one point or another, we’ve all experienced storytelling at another level, and we know there’s a lot more that goes into it than what we might think.
Strategic Storytelling exists in forms you already recognize, but it also exists in a bigger form  that you probably DON’T recognize, because hardly anybody ever talks about it. Check out this episode for more on storytelling on the small scale AND the big scale.

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💡 RESOURCES
The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult 


📝 SHOW NOTES
00:00 The Importance of Strategic Storytelling
01:38 What makes you a storyteller?
02:18 Jeff's journey learning the art of storytelling
05:57 Learning to play "from the soul"
08:28 Bringing a message to life
10:11 Strategic Storytelling is crafted with a goal
11:42 What is Strategic Storytelling?
12:14 Strategic Storytelling in long and short-form content 
13:32 Experiences drive more interactions
15:06 Other goals of storytelling
17:43 Setting the right goal for Strategic Storytelling
19:04 Using Strategic Storytelling as a business
19:50 Strategic Storytelling goals for a business
22:21 An example of story alignment from a business
25:41 What is Story Alignment?
26:38 Stories are everywhere in our lives
29:43 Stacking stories into alignment
30:57 Storytelling is familiar, but also strategic



--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

If you’re an expert or a professional advisor, do NOT start a podcast, a YouTube channel, or posting on social media without having a big picture plan in place first.
If you just blindly start executing things without that plan, there’s a very good chance that you’ll put a lot of energy into something that probably isn’t getting you results you and your business need.

Should you even create content at all?

Maybe you should, and maybe you shouldn’t.
The only way to know is to have a full plan in place, and that’s what we’re talking about in this episode.

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💡 RESOURCES
The Story Greenlight Roadmap™: https://www.storygreenlight.com/consult


📝 SHOW NOTES
00:00 Don't create content without a plan
01:07 Our first experiences creating social media content
02:36 Questions to answer before making content
03:21 Different professionals show up differently online
05:00 Answers you need before making content
05:54 The Story Greenlight Roadmap™: Story Alignment
07:03 Who are the characters in your business's story?
08:51 The Story Greenlight Roadmap™: Messaging
09:42 The Story Greenlight Roadmap™: Strategy
10:09 Different strategies for different contexts and businesses
11:42 What resources do you have to make content?
12:21 What kind of content is necessary?
12:57 The Story Greenlight Roadmap™: Implementation
13:52 What goes into implementation?
14:24 What does YOUR roadmap to success look like?




--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.

Quiz time – true or false: if you’re an expert who works with clients, being REALLY good at what you do is enough to be compensated well for it. 
First the bad news: your expertise is not enough. In this episode, Jeff dives into why, and talks about the good news about what to do with your expertise and building a successful client base. 
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💡 RESOURCES
Get started with the Story Greenlight Roadmap™: https://www.storygreenlight.com/consult
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📝 SHOW NOTES
00:00  The danger of expertise
00:52  The Master Story Framework and Experts
02:48  Mistakes experts make in building a business
04:20  An expert is not always an entrepreneur
05:33  Jeff's early mistakes as an expert building a business
07:51  Expertise is not a business growth solution
09:44  Expertise is not enough to build a successful business
10:52  The first step to getting clients as an expert

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--FREE WORKSHEET: How to Find and Shape Your Own Power Stories 💪💡 Download the simple steps to create powerful, high-leverage stories that move people emotionally to say “YES” to you and your business. Then use them over and over, anywhere you want!
Get your free worksheet right now at https://www.storygreenlight.com/powerstory.