Aaron Ahuvia PhD is the world’s leading scientific expert on brand love.
In this episode we discuss:
How the brain works and what we know about love
What it’s like working with Philip Kotler
How we define love and why it matters to marketers
How to build brand love
What to do when...
Rachel runs marketing at Equitas and her own fashion brand, Ivy Haven. We explore the similarities and differences!
This is the final episode in the 2024 Black History Month mini series.
In this episode we discuss:
Setting the ambition for a DEI in NI event
Celebrating small wins
SaaS...