Supercharge Marketing Lumen5

What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos.


IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts.


On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring.


Listen to this episode to learn:


The human-centric truth about good marketingWhy Lego provides the best blueprint for structuring your contentHow structured content is the key for a unified strategy across a global brand

Check the new and improved Supercharge on the video version of this episode on Youtube!


No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.






ABOUT THIS PODCAST


Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.


We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!






BROUGHT TO YOU BY LUMEN5


Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests.


We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI.


How did these industry experts realize the opportunities AI presents for efficiency and effectiveness? Instead of viewing AI as a job replacement, they saw AI as a collaborative assistant. Listen in as they discuss the evolution of AI tools like ChatGPT, highlighting their impact on video creation, content personalization, and data processing.


Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube.


No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.






ABOUT THIS PODCAST


Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.


We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!






BROUGHT TO YOU BY LUMEN5


Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

If you’re not using a video-heavy content marketing strategy, ask yourself why.


It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are missing out big time.


But what does it really take to adopt a video-first mindset? And is it enough on its own?


Chris Kopech, the go-to Video Guy and proud Lumen5 customer, shares his insights into why even challenging economic environments needn’t be a death knell for B2B marketers, so long as there’s a smart, well-executed strategy behind video-based content creation.






Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube.


No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.






ABOUT THIS PODCAST


Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.


We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!






BROUGHT TO YOU BY LUMEN5


Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Millennials kill everything (sorry), including traditional marketing–but in a good way.


Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand. 


Taking us away from the stuffy boardrooms of the past, join Christina and Pius as they explore our era of faster, more casual marketing–the core of “Business to Human”.


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Check the new and improved Supercharge on the video version of this episode to see our new look!


No time in the day? We have a TLDR blog highlighting the takeaways.


-


ABOUT THIS PODCAST


Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.


We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!


-


BROUGHT TO YOU BY LUMEN5


Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.


Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱 


But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that. 


Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of all, don’t 👏 give 👏 up 👏 !


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Check the new and improved Supercharge on the video version of this episode!


No time in the day? We have a TLDR blog highlighting the takeaways.


-


ABOUT THIS PODCAST


Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.


We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!


-


BROUGHT TO YOU BY LUMEN5


Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.


Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌


It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and do more of it. Out with ambiguity!


Listen in on Pius and Alice and get good! 


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We did a branding thing recently - check the rebrand out on our video version of this episode to see Supercharge's new look!


No time in the day? We have a TLDR blog highlighting the takeaways.


-


ABOUT THIS PODCAST


Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.


We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!


-


BROUGHT TO YOU BY LUMEN5


Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.


Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!