Kyler Merber currently produces The Lap Count - one of the most popular Track & Field newsletters. "The Wednesday Morning Newsletter For Diehard Track & Field Fans!" https://thelapcount.substack.com/ Prior to The Lap Count Kyle was a middle distance athlete competing for HOKA One One with PR's of 3:34 for the 1500m, 3:54 for the Mile and still to this day holds two World Records - the 4x800m relay and the Distance Medley relay. In this interview Kyle shares his motivations for starting The Lap Count as well as insights into how the content is sourced and published as well as his thoughts on the how athletes can offer more value to brands. Content at Sweat Elite is made possible by Subscribers. Subscribing costs less then a coffee a fortnight. Subscribe here: https://www.sweatelite.co/subscribe-now/