As a business owner, you know what runs your company. You built it, after all. But there are moving parts of your company that you may not totally understand. One of those is how an internet search engine works, and how it either will drive traffic to your own website - or how it will drive traffic to your competitor. What's 'under the hood' really matters. This episode of Take 5 With Cleanfax features John Clendenning, the CEO and founder of Carpet Cleaner Marketing Masters.