When you want to convince an audience, do you prefer to explain the context first, then provide arguments, and then end with your conclusion or suggestion? Or do you prefer to get to the point faster and start with the proposal, and then add supporting arguments to justify it? In this episode, we’ll take a quick look at bottom-up and top-down approaches and will discuss which one you should use in your business presentations. Check the summary on this LinkedIn post. - Business English Training - Free communication webinars - [email protected]