In this episode, host James Mackey discusses the secrets of building a thriving business in uncharted territories specifically in the tech market, with Charles Frydenborg, CEO of MarketMuse. They share insights on fostering trust and retention within organizations, unveiling the power of radical transparency and the crucial role of adaptability in business.    0:39 Charles Frydenborg's background    2:55 Retention in the tech market 15:33 Keeping culture in place in a down market. 25:16 The importance of adaptability in business 33:13 Focusing on success Thank you to our sponsor, SecureVision, for making this show possible! Our host James Mackey Follow us: https://www.linkedin.com/company/82436841/ #1 Rated Embedded Recruitment Firm on G2! https://www.g2.com/products/securevision/reviews Thanks for listening!