Today, Bryan Offutt joins us on the show to talk about his incredible 16 years at Under Armor, where he played a key role in their product line development and marketing strategies, eventually rocketing Under Armour from a 5 million to a 5 billion dollar international clothing line powerhouse. Bryan started in the warehouse and worked his way up to becoming the face of the Under armor brand, and eventually lead the Military/Tactical Category through forging impactful relationships with US Special Forces, and founding the company’s philanthropic military initiative, UA Freedom. Under Bryan’s leadership, Under Armour was named the #1 “most admired brand” amongst hunters, anglers and shooting sportsmen. Support the show.