118. Four questions to link business goals to tech tools
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Technology is a tool, not an end in itself. The quickest way to bridge the gap between tech and business teams is to relate business outcomes to technology.  Learning notes from this episode: In every company, you always have two sides: the people who make the product, and the people who sell the product. The aim of both sides is to grow the business, but they solve the same problem using different expertise. (It’s like Oceans 11, but legal) As a leader your job is not to know everything, but to set a vision and break it down into goals. You need to learn, but you also need to know when to stop. This is how non-technical founders build tech ventures and how corporate executives transform traditional organisations into digital leaders. One of the biggest reasons non-technical leaders struggle to collaborate with their technical counterparts is fear that they will not understand what the technologists are talking about. To solve, this, you need to learn to Speak Tech. A quick hack, even without knowing any tech concepts, is to relate business outcomes to technology. Most tech tools help companies achieve these four business aims: Reach scale Increase efficiency Increase customer satisfaction Improve security You can start learning how to become a Digital Leader today by asking your tech colleagues how their work impacts these four areas.   Join our next FREE Training on 28 September, 12 pm EDT / 5 pm BST How To Speak Tech For Leaders Previous class attendees said: “Super helpful content that can be applied to a wider range of professions, presented in a fun, personable way.” “Love presenter's extensive knowledge and experience, and use of concrete examples to convey points” “Presenter brought energy, humor & clarity.” “The inspiration I needed to hear the stories of non-tech people getting involved in tech.” Sign up here.   ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- There are 2 ways to apply this work to your goals: For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership. For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.  BOOK A CALL to discuss bespoke training & consulting. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter. 
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