Why do some companies nail digital transformation while others just waste millions? In this episode you'll learn from two very different case studies: Starbucks and Lego. The founder of Starbucks, the company that pioneered mobile ordering, is now saying they went too far with tech. Meanwhile, LEGO transformed from a wooden toy maker into a digital powerhouse without losing its magic. Why did one succeed and the other fail? Listen to this episode to find out. You'll learn: &]:mt-2 list-disc space-y-2 pl-8"> Why having great tech stats doesn't mean you're winning (just ask Starbucks) How LEGO got digital right by being boring first  The real reason most transformations fail (spoiler: it's not about the technology) Why "going digital" without a soul is like getting plastic surgery to fix your personality  This episode is a must listen for corporate leaders planning their digital strategy, founders building tech companies, and investors who want to spot the next LEGO, not the next digital disaster.   Timestamps  00:00 Introduction 01:30 The Digital Transformation Dilemma 03:08 Starbucks: A Case Study in Digital Overreach 05:56 Lego: Embracing Digital to Enhance Core Values 09:47 Avoiding Common Pitfalls in Digital Transformation 15:46 Practical Steps for Successful Digital Transformation   For the transcript, go to: https://www.techfornontechies.co/blog/230-starbucks-vs-lego-a-tale-of-two-digital-transformations   Sources used to make this episode: MIT: Transforming the LEGO Group for the Digital Economy McKinsey: Common pitfalls in transformations: A conversation with Jon Garcia GeekWire: As Starbucks slumps, Howard Schultz says coffee giant should 'reinvent' mobile ordering   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life) by Sophia Matveeva, supported by researchers from The University of Chicago   Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.