E186 That Great Business Show with Conall O Móráin With thanks to Mentorswork.ie - a free government funded mentoring initiative. Check in out. On this episode, 186, Dan Nugent of Amber Eyewear on why his company is now called EverAmbr. He explains why you should avoid selling 'vertically' where you can run out of headroom. His company was growing at 500% but then he hit the ceiling and sales dropped by 90%. What did he do? He went back into the ring again, but this time selling 'wide', finding sectors that he can keep adding products to sell to. Clever. If you have ambitions to sell Direct to Consumer (DTC) online, you have got to listen to Dan, who tells it 'warts and all'. His 'hire in a heartbeat'? Jake Browne formerly of Peblo. Stephen O'Dwyer was born and raised in the leafy suburbs of South County Dublin where there's ne'er a sign of a horse, let along a thoroughbred. However, eating chips with his grandad at Fairyhouse, as a five year old, left its mark and biomedical engineer Stephen has launched Trojan Track, a data driven system using an ordinary mobile phone, that will tell trainers, owners and vets if a horse is injured, even when not seen by the naked eye. His target market is the 800,000 thoroughbred horses in the US (as well as the 16,000 in Ireland, of course) and that's why he's raising €600,000 to bring his company on a worldwide gallop. His 'hire in a heartbeat'? It must be a bro-love thing as he's chosen PJ Maguire of Moonsyst who was on the same Agcelerator as Stephen at Nova UCD. And, PJ it was who recommended Stephen to us - the definition of a circular economy? On our Business 101, supported by Big Red Cloud financial software, BRC sales manager Ian Hobbs and Sisgate Pro owner, Liz Lavin, have some great tips about 'taking away the pain' for SMEs, including one we hadn't heard before. Liz explains how she very, very cleverly checks out potential acquisitions that she's looking at. All legal of course. But very interesting. Your company will benefit from these 'hands-on' tips. Ian also says that if you ring Big Red Cloud for advice he'll answer the phone to you. That's service. Hosted on Acast. See acast.com/privacy for more information.