Today’ guest is Greg Davis, and he is best known for revolutionizing the construction industry with software that automated manufacturing processes. He has helped grow sales teams over the years and has an Inc. 5000 award – he’s an expert on marketing and building businesses. What does Greg do? Greg has a consultancy business that helps companies grow their sales and value; he also has a show which also helps companies grow their business not to mention it provides entertainment!  The show is called "Challenge Assumptions" – in this very confusing world where there are so many options for marketing is to find things that are working -- things that do challenge the assumptions.  From interactions with entrepreneurs and companies, it is clear that there is no one size fit all and sometimes you have to look at being in a place where everyone else isn’t. Greg’s aha moment When he started in the construction industry he was successful in taking over the sales and marketing of a company in the UK – these guys were great software engineers who had a better product and many good products didn't get off the ground because of sales and marketing.  Greg’s company was able to capture a lot of this company’s value being their sole distributor in the US, Australia, Asia and even parts of Europe. When Greg’s company successfully took over the sales and marketing for this company –he wanted to scale this to a lot of companies and helped other entrepreneurs capture that for themselves.  His podcast idea came about after working with Mike Haining who has a huge following in the marketing world and who had developed and scaled his knowledge into a product; Greg wanted to do something similar to get his name out there. Any challenges, obstacles or smooth sailing? There were and, there still are challenges.  For Greg, this is like an experiment – working with the different companies give him an opportunity to test what works and what doesn’t work, but the biggest obstacle is that he’s still at the stage where he’s trading his time for dollars.  Currently, he’s transitioning from offering services one on one to workshops that can be scaled and provide a lot of value to eventually monetizing information products in the form of franchises or workshops scaled to reach a broad audience. Advice for listeners Have an active belief system that drives the vision, have it aligned with the goal and the direction of your company. Stay in touch Listeners, please go to the website www.salesbuildersystems.com  and go to iTunes to download episodes of Challenge Assumptions.