In today’s show, David and Lisa will talk about marketing – the marketing funnel and all the buzz words which are around today.  The average entrepreneur is not a marketer, and that’s why there are shows like this – The Ten Minute Marketer – to help along the way. The Marketing Funnel At the top of the funnel you want to build awareness- you want to get people coming in - and as you trickle down, you want them to learn about you and what you have to offer and at the bottom of the funnel...

When you follow your passion, the money will come. Entrepreneurs don’t necessarily do it for the money they do it because it’s something they’re passionate about. Today’s guest Jennifer Noel Taylor will speak about how she went down a path and left a high paying career to start something. Although stumbling along the way, she has managed to figure out how to make it work and has written a book on the subject. What is Jennifer’s passion? Jennifer left a high-paying job in computer...

Today’s show will focus on podcasting; traditional terrestrial radio is dying, but people still want to hear music and get information.  Today David talks to his podcast co-host Lisa Davis about this. Is podcasting the future? According to Lisa – yes it is.  Podcasts are huge because you can listen at any time; it’s also great fun to do and fun to learn.  For entrepreneurs, a podcast is like having an audio blog, and it’s a great way to reach your audience. Instead of preparing...

Today’s show will focus on women and how they tend to be cautious – over thinking their next move and because getting ahead requires taking action and overcoming some of this.  Today’s guest joining David and Lisa is Wendy Sachs. After college, Wendy started out on Capitol Hill as a Press Secretary then she moved into news and became an Emmy award winning producer, then went on to Dateline, CNN, and Fox.  She has written a book “Fearless and Free – How smart women pivot and re-launch their...

You may think that podcasting and radio are one in the same, but in reality, they are worlds apart. Today we have podcasting expert ‘Sonar’ back with us to give us some information on the ins and outs of podcast sound quality and how GAB Radio Network helps with it! Introducing Sonar (Again) If you haven’t listened to one of our older podcasts, Sonar is the director of engineering over at the GAB Radio Network -- a company that helps make podcasting incredibly simple. All you need to do...

Today’s guest is the best-selling author of "Free Range Brands" and founder of The Ertas Group, Nicole Ertas. She’ll be here to inform us on the rise of newer brands and the fall or stagnation of more traditional ones in today’s interconnected social environment. What Many Traditional Brands Lack More and more big brands today are trying to figure out how to be like some of the newer, smaller brands in an attempt at not falling behind. Brand to consumer relationships has made a huge...

This morning we’re going to be going over some fantastic podcast content tips for you guys and our guest today is Sonar, an expert in the field and a host with GAB Radio Network. Talk to Your Audience Instead of at Them No one appreciates anyone talking down to them or ‘at’ them. Treat your audience as a group of your friends and make a conversation out of your discussion. People don’t want a lecture (they would have stayed in school if they did), they’re looking for a friendly, warm peer...

Today we’re going to learn a bit from returning guest Donna Palm’s life experiences, what inspired her, and the ‘aha moment’ that got her to pick the path that she did. What was the ‘Aha Moment.' Donna claims that she has had quite a few times like these, but the one that paved her way to success was at the time she had just gotten divorced with two kids. At that point, she was a single mom that got tired of living a life she wasn’t happy with, and something snapped. Donna then decided...

Podcasting helps us grow our business but what you may not have known is that a lot that goes into building a podcast. Today our guest is Mackenzie Bennet, and she works for one of the most popular podcasting platforms out there, Blubrry. This morning’s podcast is about how the Blubrry plugin makes the ins and outs of podcasts much easier for anyone trying to get into it. Podcast Hosting and Statistics Blubrry makes it simpler to host your podcasts and podcast downloads by storing them...

Most people float through life without ever making a plan for themselves. They’ll make a plan for anything else, but in life when it comes to the route they take people always seem to neglect it. Today Donna Palm returns to give more insight to what exactly a ‘Blueprint’ for your dreams is. Where to Start with Making a Blueprint The first step towards creating an effective plan is to start where you are now. Get a good idea of what assets you currently have and where you stand in life...

Today’s topic is about utilizing ‘storytelling’ to build your brand. Telling stories can be vital, from writing blog posts to setting up email autoresponder content -- building trust is critical. One of the Best Ways to Build Your Business One of the greatest ways to build your business and get eyes on your brand is to create a blog. Content from blog posts can even be used to create social media posts and as content for autoresponders in email marketing. At first, many are too...

Today’s guest is Donna Palm, who went from homeless to the author of “Dream Bigger, Live Better” and independent real estate broker who within two years of that purchased her first RE/MAX real estate franchise. The goal of today’s podcast is to detail ways in which to make the most out of life, and she’s here to tell you how. Most People Lack a Blueprint It’s critical to keep track of exactly what you have and where you are now in life and where you want to be.  Donna started out as a...

You aren’t alone if you have issues getting people to sign up to your website. You can spend all the money in the world on marketing and traffic, but if you lack a proper and effective funnel, it all means nothing. If your site design is profoundly flawed, the majority of visitors will leave without giving it a second thought. What Is a Call to Action A call to action is effectively an instruction you give to a potential customer for them to put to use a good or service of yours....

In today's podcast, we’re going to touch bases on the relationship between visions and dreams. Everyone has a dream of some sort, and if you’ve ever planned to accomplish anything only to end up putting it off forever to the point of it never getting done then today’s topic should be all too familiar with you. Importance of Vision To bring an idea into action, you must first have a vision. People without a vision are very easy to identify; they are the ones who are usually complaining...

Creating Successful Emails Today’s show will look at successful emailing – what should you put in an email cover, how long should it be – among other things; the discussion will be between the show’s hosts Lisa and David. Categories of emails Most individuals get a lot of emails on a daily basis – Lisa gets maybe forty or fifty per day, David gets well over a hundred or two hundred.  Emails maybe coming from customers, from sites you subscribe, shopping sites, some definitely maybe...

When speaking to potential clients one would assume a generational gap would be a reference to millennials in contrast to the ages before them, and while that’s true, today’s podcast will present a different spin on the meaning of “new generation in town” you probably have never wrapped your head around. The Forgotten Generation In today’s marketing environment it isn’t necessarily the newer generation that everyone is forgetting, it’s the older ones and not just this, we fail to...

Today’s discussion will be “what you think your customers want to hear versus what they really do want to hear;” in other words, features and benefits. Features versus Benefits It doesn’t matter what industry you’re in, no matter what business you’re in – you offer something and most people confuse features and benefits of their product and they don’t really get what the benefits are because they think the feature is the benefit; often the two is confused. The way to distinguish them is...

In today's show our guest is Dr. Joyce Knudsen. She is a professional Image and life coach, who is also the operator for the first and only school for certification in this area. Why is it important that we keep our word - from a brand, business or personal side? Saying something that you don't mean will not help you or your business in anyway. If you want to be an entrepreneur, you need to know that your word is your bond, it means everything. In other words, if you tell your clients...

Show Summary One of the hardest things to do is to talk about yourself and yet it’s something that you absolutely have to do – meeting new clients or even for your webpage. Today’s show will look at how to create the “About Me “page. The “About Me” page It made a big difference for Lisa after David taught her about the “About Me” page – it got her re-energized about why she’s doing what she’s doing on her health website and her health shows. It forced her to think about her mother’s...

Show Summary David Essel - author of the book “Positive Thinking Will Never Change your Life but This Book Will” is back on the show; he’s monetized giving advice and helping others into a business. What is David Essel’s business? David has worked with people in all areas of life; he has helped entrepreneurs in starting and expanding their business, hiring the right staff, marketing and advertising.  He also goes across the board in helping to heal, to lose weight and to feel better...

Show Summary In today’s show our guest will talk to us about the critical importance of entrepreneurs getting involved with business coaches, mastermind groups and networking groups; he’s author of the book “Positive Thinking will Never Change Your Life but This Book Will” – he is David Essel.  The first chapter of the book will available for download at the end of the show.   Who needs a networking group? Why? Anyone who has ever achieved massive success in life will not tell...

  We talk about marketing and we often leave out the component of the sales process. The sales process is where we’re actually closing the deal. We’ve brought back a guest that we had on before that was a lot of fun and brought to the marketing and sales side of things actual science. If you recall we heard from David Hoffeld. He literally wrote the book on science in sales. Rules There are certain rules our brains follow that are almost innate. We don’t try to do it, our brains just...

  Show Summary You can spend all the time in the world marketing but you can spend a lot of time wasting your efforts. Time is very precious so the biggest thing we can share with you is how to be focused on who you are and who your audience really is. I think a lot of entrepreneurs have a problem with that because they think what if I miss an opportunity or miss someone who might have an interest? Today we’re going to talk about how to focus in on who you are and who your audience...

Our guest today is David Hoffeld, author of The Science of Selling. We’re going to talk about the science of sales and marketing. As entrepreneurs and business owners you often think about marketing as being a little scary, but David has truly developed a science behind it. About David Hoffeld David developed a new system that’s based on neuroscience, social psychology and behavioral economics. He has a method that’s going to help up rapidly increase sales. If you’ve ever looked for...

  Show Summary 80 percent of the people online use a search engine to find their product. 94 percent of website users make their first impression based on the designs. People search online and when they get to the website what’s their first impression of you and your company? Pull up your website and do an analysis. Take a look and see if it’s time to update it. The biggest thing is going to be the graphics. A website has many components and if you don’t do right you will make a...