How can corporate leaders make compliance training entertaining enough that their employees will pay attention? How do you know if compliance training is effective? What has a founder in this space learned about building for and selling to HR and legal? Join Roxanne Petraeus, Co-Founder and CEO of Ethena, as she discusses how her company is changing compliance training by making it more personalised, effective, role-based, and specific to scenarios happening in her clients' companies. Starting her career as an officer in the U.S. Army, she made the leap from consultant to founder and built a platform that saves time, engages distracted employees, and satisfies regulators. Listen as Roxanne discusses why content is as important as technology, how to measure the success of compliance training, the value of balancing quantitative data with qualitative feedback, and how her company is leveraging AI to better serve their clients, and more. Read detailed summary: https://www.spotdraft.com/podcast/episode-62 Topics: Introduction: 0:00 Finding the inspiration to serve in the military: 1:30 Leaving McKinsey & Company to found Ethena: 6:25 Scaling up content quality alongside technology: 9:04 What companies are getting wrong about in-house training and how to make a change: 11:44 Measuring the success of a new compliance training: 13:34 Going beyond boring or cringy compliance trainings: 16:45 Observing new trends in compliance training: 20:40 Leveraging AI as the founder of a tech company: 23:16 Comparing compliance issues and needs between small companies and enterprise clients: 29:02 Mapping the future for Ethena: 31:50 Favorite part of your day and pet peeves: 34:12 Book recommendations: 35:50 What you wish you'd known as a young founder: 36:58 Connect with us: Roxanne Petraeus - https://www.linkedin.com/in/roxanne-bras-petraeus-2292b8109/ Tyler Finn - https://www.linkedin.com/in/tylerhfinn SpotDraft - https://www.linkedin.com/company/spotdraft SpotDraft is a leading contract lifecycle management platform that solves your end-to-end contract management issues. Visit https://www.spotdraft.com [https://www.spotdraft.com/] to learn more.