Ted chats with Matt Firor, Founder / Studio Director at ZeniMax Online Studios and Game Director on The Elder Scrolls Online. They discuss how his team build a giant online world; the balance between systems and hand created content; the importance of engagement metrics; and the potential of online worlds in the future. Before ZeniMax Online Studios, Matt was a designer and producer on one of the most influential massively multiplayer online role-playing games in the genre, Dark Age of Camelot.