Lester: From Wunderkind to Wunderman worldwide.
Advertising Hall of Famer Lester Wunderman drops in on host Alan Levy to discuss his storied career, the current state of the ad industry and his book, Being Direct: Making Advertising Pay. In 1947, the Bronx, New York-born Lester, who turns 90 in June, broke into advertising as a copywriter at Madison Avenue firm Maxwell Sackheim & Co. There he built the firm's mail-order accounts into a broader, more profitable business line, which would come to be known as "direct marketing." Two decades later, President Richard Nixon enlisted Lester's help in using direct-marketing to educate Americans on the U.S. Postal Service's new zip-code system. In 1958, Lester and two colleagues founded the Big Apple firm Wunderman, Ricotta & Kline. While under his own shingle, Lester created the toll-free 1-800 number, the Columbia Record Club, the magazine-subscription card, the American Express customer-rewards program and other seminal campaigns and techniques that are still going strong in the 21st century. Named an Advertising Legend and Leader in 1998 by Adweek magazine, Lester is currently Chairman Emeritus of Wunderman, a response-driven marketing firm that's part of the Young & Rubicam Brands and the WPP family of agencies.
BlogTalkRadio Co-Founder and CEO Alan Levy celebrates 2012 and what's to come with BTR Staff and Hosts.
Alan will co-host the show with Amy Domestico, BlogTalkRadio Customer Service and Chitra Agrawal, BlogTalkRadio Marketing Director & welcome as his guests BlogTalkRadio hosts Sree...
David Kim, Director of Customer Support was my guest to discuss the most recent upgrades and changes to the BlogTalkRadio platform. We welcome your input and look forward to your questions and comments.
Today my guest will be Caleb Barlow, Director of Unified Communications and Collaboration at IBM. Caleb and I will be discussing how the Enterprise is utilizing and leveraging UCC platforms across a multitude of delivery platforms and media. We will also discuss IBM's push into Social media and...