“This is a long-term initiative designed
for sustainability,” says Bobby of (Product) RED.
An Inspi(RED) Bobby Shriver
Visits with Alan Levy
Helping humanity is an inveterate Kennedy tradition. So it should come as no surprise that Bobby Shriver is hard at work helping make Africa a healthier, more prosperous continent.
Today on The Alan Levy Show, host (and BlogTalkRadio CEO) Alan Levy welcomes Bobby for an in-depth interview about (Product) RED. Founded by Bobby and U2 frontman Bono in 2006, the marketing campaign raises money for the Global Fund, which in turn works to eliminate AIDS, malaria and tuberculosis in African nations, while also stabilizing local economies.
Its corporate partners to date include American Express, Starbucks, Facebook, Apple and Armani. And here’s just a sampling of its celebrity pitchpeople: Gisele Bundchen, Penelope Cruz, Chris Rock and Christy Turlington.
Bobby – whose mom is Eunice Kennedy and (not that we’re name-dropping or anything) whose brother-in-law is Arnold Schwarzenegger – will also discuss his other career highlights.
For instance, did you know he was once part-owner of the Baltimore Orioles? Or that he’s chairman of the board of the Special Olympics? Or that…well, we’ve got to leave something for the interview.
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