So today, we're going to be talking really about how to make up your mind and go for it. I don't know about you, but a lot of times, when we're buying something, I can talk myself out of it! We go back and forth with the pros and cons. That's fine, and I understand that. You maybe want to sit on it a day or two. You just want to see if it's something that you still really want.  Now we're talking about more significant purchases. Like right now, I'm recording this; you're listening to this. We're never going to get those minutes back. We're never going to get those minutes back. So I understand time is the most valuable asset and the most valuable thing that we have. We should preserve that because time waits for no one.  Maybe you've already decided to start creating content for your website to start getting ranked on Google. Then you get into keyword research which can be a kind of vortex or rabbit hole.  You keep going and going and going. I think it's a good one, but I think there might be a better one.