Episodes
Published 03/27/24
In this episode, I debunk the rumors surrounding the disappearance of cookies and the 2024 demise of the Facebook pixel. I guide you through ensuring your pixel works seamlessly so you can continue maximizing your ad performance.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know...
Published 03/27/24
These are the best Facebook audiences I test first for clients, but remember, testing is key – what works for one business might not work for another.  I'll show you how to leverage these custom audiences to maximize your ad performance.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to...
Published 03/22/24
Even if you're not running ads, you'll want to benefit from collecting data about your potential customers now. I break down the importance of installing the Facebook Pixel, aka the Meta Pixel.   You'll learn why it's crucial, where to find it, and how to set it up easily on your website.  Plus, I share some bonus tips on leveraging the Pixel to build valuable audiences for your future ads.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your...
Published 03/20/24
In this episode, I open up about two failed business initiatives close to my heart: teaching Chinese in China and launching a new membership last fall. Despite pouring my all into these endeavors, setbacks like the pandemic forced me to pivot. I share the tough decisions I had to make and let you behind the scenes so that hopefully you'll find encouragement as you figure out the Art of Online Business. See what I did there?  Please click here to give an honest Rating/Review for the show...
Published 03/15/24
Did the TikTok vs UMG fallout ruin your videos? Google's updates cut down your organic SEO traffic?  I discuss the challenges of relying solely on social media and search engines for business growth... ... and three effective methods for building your email list (because it's a dependable business strategy): collaborating with other people who serve the same niche as you, starting a YouTube channel, and running Facebook ads the right way. Please click here to give an honest Rating/Review...
Published 03/13/24
In this episode, I share how my journey to increase revenue was propelled forward by a seemingly mundane task—team time tracking.  This exercise (recommended by my business coach) unveiled some unexpected insights into how my team and I were allocating our  time.  I share exactly how my team and I did the time tracking and analysis of the results so that you too can reap the benefit.  This process helped me understand what needs to change in my business so that I can grow its...
Published 03/08/24
In this episode, I share the exact software my team and I use to produce  the podcast, from recording, to editing the long form audio and YouTube versions and short form video clips.  If you've ever asked one of the following questions, this episode is for you: -What’s your favorite tool for creating audio & video clips, and why? -Is there an app, or some sort of AI tool that can understand context and automatically recommend powerful clips without having to listen to the episode or...
Published 03/06/24
In this episode, I dive into the essential metrics every online course creator using Facebook ads must understand. As a Facebook ads manager and your strategy partner, I highlight the importance of cost per lead and earnings per lead to accurately evaluate the worth of your leads. I share insights on optimizing your launch strategy to enhance your revenue or reduce your ad spend effectively. Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton...
Published 03/01/24
In this episode, join me on a reflective journey through my 100-day challenge to reach $100k in revenue. From unexpected support to navigating personal and business challenges post-accident, I share valuable insights and strategies. Tune in for an honest exploration of growth, resilience, and entrepreneurial commitment. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks...
Published 02/28/24
In this episode I call out the launch mistake that I frequently see course creators committing that keeps them from being able to troubleshoot their launch so they can make more money the next time around. The mistake is not tracking the launch registrants from your Facebook ads  separately from your organic leads. You could be sitting on a very nice situation where all you need to do is scale your ad spend for your next launch. Or maybe you need to pivot in a big way because your ads leads...
Published 02/23/24
In this episode, PR expert Gloria Chou, shares valuable insights on mastering the art of pitching to be featured on podcasts. Gloria emphasizes the importance of crafting specific and relevant pitches, providing a clear framework called CPR Pitching Method™ for effective outreach. She encourages listeners to overcome inertia, take action, and leverage podcasts as a powerful platform to enhance credibility, authority, and reach in their respective industries.  Please click here to give an...
Published 02/21/24
In this episode, I share what's been working really well for several of my Facebook ads clients currently running lead magnet, direct to sale and launch registration ads.  It's short form video! I break down our best performing content and several factors you'll want to consider so your Reels perform well.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about...
Published 02/16/24
In this episode, I dive into the behind-the-scenes process of upgrading my website with my web designer, Archie. We discuss effective communication strategies, collaboration tools like Loom and Vimeo, and best practices for clear email communication. We also touch on trust-building in client relationships and payment structures for projects. If you're considering a website redesign or upgrade, check out arcawebsolutions.com and mention the Art of Online Business podcast for a special...
Published 02/14/24
In this episode, I talk about why when you show your ads all over the world, you waste your money. This is in response to a question that I received in my email. If you have an ads question you'd like me to answer, DM me on Instagram @quayjo Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to...
Published 02/09/24
Know this critical mistake when using a free quiz funnel for online course businesses. I’ll share insights from working with a client on quiz funnel, sharing the changes I recommended to increase sales.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know Kwadwo. Book a strategy...
Published 02/07/24
In this episode, I unravel the secrets behind Dallas Travers' high-performing quiz funnel, which boasts an impressive 11% lead-to-sale conversion rate and earns an astounding $767 per lead.  This episode provides valuable insights into creating effective quiz funnels and optimizing lead nurturing for substantial results. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Dallas' Success Super Power...
Published 02/02/24
In this episode, website developer Archie Alibasa and I discuss the significance of a well-designed website in enhancing business conversions. Archie, with 15 years of web development experience, shares insights on building user-friendly websites.  We cover topics like color palette choices, the importance of balance and separation in design, and the impact of website speed on user experience. For more details on optimizing your website and boosting conversions, visit Archie's website at...
Published 01/31/24
In this episode of Funnel Fix Friday, I share actionable tips to boost sales conversions on your WordPress sales and checkout pages. Learn the importance of minimizing distractions on sales pages, removing unnecessary headers, and steering clear of exit-intent pop-ups that may hinder the buying process.  Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing...
Published 01/26/24
Are you ready to illuminate your marketing strategy?  Today, we're challenging conventional wisdom by unveiling five simple yet potent marketing lightbulbs that have the potential to ignite success for businesses of all sizes. Join us as we explore the game-changing Five Lightbulbs messaging framework crafted by marketing consultant and copywriter Billy Broas. From straightforward concepts to powerful executions, this episode promises to illuminate your approach to selling.  Through...
Published 01/24/24
In this episode, I share my strategies for effectively scaling Facebook ads in lead generation and sales campaigns. I emphasize the need to stabilize lead costs before scaling and provide insights on managing ad sets during launches. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 746 where Rick talks about passing the baton to me and his new direction.Listen to episode 720 to get to know...
Published 01/19/24
Selling your program before launch isn't about a hard sell; it's about crafting an experience. It's about creating a narrative that resonates, offers that entice, and anticipation that drives action. In our latest episode, I have the pleasure of speaking with Brenna McGowan, a renowned launch strategist and copywriter. Brenna brings her wealth of experience to the table, discussing the importance of a pre-launch phase and how it can drastically improve the success of your launch.  Brenna's...
Published 01/17/24
Are you unsure of whether to include one call to action or multiple in your marketing emails? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for...
Published 01/13/24
Are you unsure of whether to include one call to action or multiple in your marketing email? Have you ever wondered how it impacts your conversion rates? In this episode, we'll explore the impact of having multiple calls to action in your email with a real client story. Join me in this insightful episode to uncover the best practices for optimizing your email sequences and maximizing your conversion rates. Please click here to give an honest Rating/Review for the show on iTunes! Thanks for...
Published 01/12/24
In this episode, I share about bringing an element that I'm passionate about back into my business that I've been missing. I also talk about a potential new segment for the podcast and would love for you to DM me your thoughts about it! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Links mentioned in this episode: Listen to episode 752 “How Collabs Can Explode Your Business Growth with Jordan Gill”DM me on instagram...
Published 01/10/24