Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists.  This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business.  Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee.  Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom. You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they need to know, like, and trust you. In this episode, you’ll learn: What’s in Neill’s 100K Funnel courseThe importance of building a list that is full of the right peopleWhy a confused mind ignoresWhy your lead magnet needs to be simple, short, and easily digestibleTips for giving your audience a quick winWhy names are so important for your lead magnetsWhat you need to know about your cost per lead Links & Resources: The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program Neill Williams Links:  Listen to the Unbusy Your Life podcastCheck out Neill’s websiteFollow Neill on InstagramConnect with Neill on Facebook Full show notes available at www.rickmulready.com/632