It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies.  Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and surfing.  The main thing he focuses on in his business is simplicity - he focuses on creating results rather than creating more content. Regardless of if you have a membership or not, this episode has tons of helpful tips that you can use to give yourself more flexibility in your business.  Brenton Ford, founder of Effortless Swimming, helps triathlon athletes and swimmers improve their technique, speed, and efficiency in the water through his online membership. With over 1,500 current members and 15,000+ copies sold of his various courses, Brenton has created a very successful online business with very little stress. In this episode, you’ll learn: What Brenton offers in his businessHow he sells his membershipThe deliverables inside his membershipHow he increases retentionWhy he focuses on results instead of contentWhy he chose the evergreen modelHis preferred marketing channelsThe freedom he gets in his businessHow Brenton found his VA Links & Resources: Check out KleqCheck out Vision FindThe Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission. Brenton Ford Links:  Check out Brenton’s websiteFollow Effortless Swimming on InstagramCheck out Effortless Swimming on YouTubeListen to the Effortless Swimming podcast Full show notes available at www.rickmulready.com/647