Episodes
The word alignment gets thrown around a lot and it can have a lot of different meanings. It’s really near and dear to me personally because I’m always striving to do things that are in alignment with what I deem important, especially my values.  Today on Art of Online Business, I sat down with Annemie Tonken, a former Accelerator member in the photography space, to talk about what she calls the 5 Ps of alignment and how they can affect the success of your business.  Annemie has been a...
Published 11/09/22
I recently shared a behind-the-scenes look at what happened at our Accelerator retreat. We all went around and shared what was working in our businesses right now and to tell you the truth, nothing was revolutionary. It was all of the fundamental business methods that we have heard time and time again. It goes to show that what’s old really is new. When you stick to it, refine as you go, and do what feels good for you and aligns with the audience that you want to help, that's when things...
Published 11/04/22
When it comes to investing in a coach or a coaching program, I used to get stuck in short-term thinking when I was considering the investment because I had coaches before. I was so focused on earning my money back.  I eventually learned to take a step back and realize that whatever you’re investing in is going to give you a very long ROI. It’s going to be there far beyond the time you’re in the coaching program. When you realize that, something very powerful opens up, and your whole outlook...
Published 11/02/22
Normally, this episode would be a quick tip but in this episode of Art of Online Business, I’m doing something a little different. We just finished up a live Accelerator Coaching retreat, and it was honestly one of the best live events I have ever done. I left it feeling so inspired.  So I’m going to be giving you a behind-the-scenes look at this retreat and share my perspectives, lessons learned, and main takeaways.  One of the biggest takeaways from this retreat is that it’s all about...
Published 10/28/22
It’s Organic October and in this episode of Art of Online Business, I’m sharing a case study with you that I think is going to really inspire you. I sat down with Brenton Ford who has built a wildly successful business using primarily organic marketing strategies.  Brenton has a membership that he sells with his small, but effective team and he has been able to build his business with flexibility so that he can focus on the things that matter to him, like spending time with his family and...
Published 10/26/22
Are you interested in learning some advanced evergreen sales and marketing strategies?  In this episode of Art of Online Business, I’m revisiting an interview I had with John Lint back in July of 2022. The Founder of Kleq, formerly 10xpro, John Lint is sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq. John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now...
Published 10/24/22
Our email list is the only thing that is really ours. Facebook can go away tomorrow. Instagram and TikTok are the same. The only thing we have full control over is our email list, and we have to respect that.  In this quick tip episode of Art of Online Business, I’m sharing what I do to increase opt-outs during my promotions. It may seem counterintuitive, but I don’t want to show up for my email list doing only promotions. I want to sprinkle it in while I primarily lead with value.  I...
Published 10/21/22
Are you using affiliate marketing for your business?  In this episode of Art of Online Business, I’m sharing some ways that you can use ethical affiliate marketing to grow your revenue for your business. I’m taking you behind the scenes of some affiliate marketing promotions I use and how I promote them.  There are a lot of benefits to adding affiliate marketing to your business and, if done right, it really adds a lot of value to your audience’s lives. You just have to find the right...
Published 10/19/22
If you’re anything like me, you’ve been putting off getting on TikTok and growing your brand, community, or your following. I’m here to tell you that we can’t ignore this platform anymore.  I’m not someone who jumps on every new platform. I’m all about doubling down on what’s working. However, the attention is on TikTok right now. It has over a billion active users and it is growing every day. Short-form video is where it’s at.  In this quick tip episode of Art of Online Business, I’m...
Published 10/14/22
Raise your hand if you have been ignoring getting your business on TikTok.  I know my hand is raised, but I’m planning to change that soon. There are over a billion users on TikTok and it’s only growing. Many businesses have been slow to adapt, but the ones that utilize TikTok are growing exponentially.  In this episode of Art of Online Business, I sat down with one of my Accelerator members, Keenya Kelly, to talk about some of the updates on TikTok and why you don’t have to be dancing...
Published 10/12/22
Welcome to Organic October! All month long, I’m going to be talking about organic marketing strategies for your business. Now, ads are still 100% effective even though they are different than they used to be. However, in this episode of Art of Online Business, I’m sharing some organic marketing methods you can use instead.   In this episode, you’ll learn three of the most effective organic marketing strategies that you are probably overlooking. I’m sharing what they are, why they’re...
Published 10/07/22
Wondering what you can be doing in your business to diversify your traffic without doing ads? This is a question I hear a lot and in this episode of Art of Online Business, I sat down with Hunter Donia to talk about how you can grow your business organically. These intentional strategies we are sharing in this episode will help you grow quickly and without any type of ad spend.  Sometimes as a coach, you get to work with people that you just know right away are going to make a massive...
Published 10/05/22
I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly.  These times were unprecedented. People were working from home, kids were going to school from home, and everything was online.   All of this created a gold rush of sorts for many online businesses.  The events going on in the world today are different than they were then and the things...
Published 09/30/22
In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer.  When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits.  This episode is...
Published 09/28/22
In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business.  In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner.  YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course...
Published 09/23/22
On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started.  We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper.  Pat has tried multiple different...
Published 09/21/22
In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner.  My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of...
Published 09/16/22
In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic.  I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube...
Published 09/14/22
This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions.  One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting. Dynamic content or dynamic ads have been a game-changer for this...
Published 09/09/22
Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists.  This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business.  Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in...
Published 09/07/22
With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode.  A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses.  My view has evolved over...
Published 09/02/22
Let’s talk about money.  In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible.  In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy...
Published 08/31/22
Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business.  But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business.  I have been podcasting...
Published 08/26/22
Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it. In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read.  Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and...
Published 08/24/22
What would your business look like if things were easy? The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example. In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better...
Published 08/19/22