Authenticity is not a platitude that you hang on the wall, nor is it a manilla folder you label and tuck away in your filing cabinet. It’s a moving target. That’s why we need the resiliency, the ferocity and the willingness to be in ruthless pursuit of it. This episode explores:     * narcism masked as authenticity, ugh * why I’m advocating for addition to authenticity * the bedrock of authenticity addiction * why authenticity is a verb, not a noun * why I’m committed (for now) to the use of the word ruthless * the cul-de-sacs of consistency versus the fast lane of truth * why suffering is guidance, often mistaken for punishment