Can Marketing "Even Out" The Workload?
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Show Notes
We often hear people say their marketing should “even out the workload,” but can it do that?There are peaks and valleys throughout the year. That’s just life.It’s hard to market to make a specific time busyMarketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as muchSCHEDULING can even out the workload, or fill in the slow timesScheduling long-time clients for the slow timesScheduling the next visit like a dentist doesCan you do time specific campaigns? State fair campaignBack-to-school campaignPre-trip inspections before summer and the holidays
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Lagniappe (Books, Links, Other Podcasts, etc)
Canva - Mood Boards