Welcome to another episode of the Auto Repair Marketing Podcast, hosted by Brian and Kim Walker!  Today, we have a very special guest, Michael Doherty, who was our exceptional service advisor at Peak Automotive in Apex, North Carolina.  Michael has been a pivotal figure in our journey, and we are thrilled to share his insights on customer loyalty and retention. He’ll discuss his unique approach to building lasting client relationships and the importance of genuine care and transparency. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) WorldPac - https://www.wtitraining.com/ Worldpac STX - https://automotivetrainingevents.com/event/stx/ Traver Technologies: https://traverconnect.com/ ShopWare - https://shop-ware.com/ How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - [email protected]