Time to regain control of your mind, body, and health. We have an exciting show today! Michelle Norris and Keith Norris, co-founders and CEOs of Paleoƒ(x)™, join Wade Lightheart on the podcast. Their idea for Paleoƒ(x)™ originated in August of 2011 while on a flight home from a health symposium and it now ranks as the largest Paleo platform and event in the world. Paleoƒ(x)™ has been featured in the New York Times, The Huffington Post, and Men’s Health. And Michelle has appeared on Good Morning San Diego and Good Morning Austin, as well as a guest chef on Paleo Kitchen TV. Keith, a military veteran, became a serial entrepreneur in the health and wellness world with 40-plus years of real-world experience. He’s also an expert on changing habits as well as an elite strength and conditioning specialist. Both Michelle and Keith take a multidimensional, holistic approach to health and wellness. “Our main thing is really about the lifestyle and all that it encompasses,” Michelle said. “Honestly, Paleoƒ(x)™ has encompassed this from the beginning, embracing the seven pillars of health, which we talk about in our new book Primal Uprising [poised to debut on April 29th at Paleoƒ(x) 2022]. So, for us it’s about being a fully optimized human.” Prepare to get a sneak peek inside the paleo path to wellness. One that goes way beyond the “caveman” diet. In this podcast, we cover: What you need to be fully optimized How thinking like Aristotle is critical to breaking free of the ‘echo chamber’ Breaking the 'stranglehold’ of the control network Who holds the keys to the ‘human zoo’ (you may be shocked) The diabolical "whack-a-mole" strategy governments and institutions use to hammer down the truth Even the mainstream media couldn't ignore this shocking economic reality How controversy, conversation, and change work together Where the true battlefield is and what it lies between The ‘drama triangle’... once in, it’s near impossible to escape The Paleoƒ(x) 2022 event is going live “It is our 10th anniversary and we're super excited, and our book, Primal Uprising, is launching at Paleoƒ(x) 2022.  We're super excited about that. It's April 29 through May 1st, and it’s going to be an amazing show.” In 2020, they were ahead of schedule and on track to hit 10,000 attendees. Then Covid hit, canceling all in-person gatherings. It’s now been three years since their last live event. “I'm super excited to finally be back in-person again and back live and with no restrictions,” Michelle said, “which it was like when we first got dates.” Wade agreed, “We've gotten into the habit of being isolated and living our life through his screen. And I'm encouraging everybody and anybody to make the effort to come down to the event, because there's something magical when you get people in a room together.” Michelle added that Wade will be one of their amazing cast of speakers. “And we’re really happy about that!” Michelle highlights the uplifting message Paleoƒ(x)™ offers to the world “The main thing is really about the lifestyle... being in process or in flow, not in balance, because we don't believe that that exists. “It’s the seven pillars of health: physical, mental, emotional, relational, financial, spiritual,  and tribal. All of these pillars really need to be in play for somebody to be fully optimized to be able to truly be a happy, productive human. Paleoƒ(x) encompasses all of those.” “Our education system used to be teaching us how to think and how to ask questions and become critical thinkers. Paleoƒ(x) is all about critical thought. What we are not is an echo chamber, because we believe the only way forward... the only way for progression to happen... is for there to be dissension. “The absolute truth right now is that our system is actually geared to keep us sick, to keep us enslaved, and keep us as profit centers... programmed from