“Why is Elon Musk taking us to Mars, but we are still expected to spend 8 hours a day on a dumb piece of foam?” That is the question posed by this episode’s guest - Matteo Franceschetti - a dynamic Italian entrepreneur who is disrupting the global sleep industry.  He’s on a quest to crack the code for a perfect night’s sleep using big data.  How Matteo and his business partner collect that data is where things get fascinating.