The B2B Marketing Gap Podcast Jade Tambini

If you would like to donate to Big Moose Charity and support my 10k run for Kylie, visit > https://www.justgiving.com/page/for-kylie

In this video I talk about B2B social media content strategy, straight from my recent talk at Martechopia 2024 in London with B2B Marketing.

Joined by Zsofia Raffa from Kodak Alaris, we explore everything from building your business through social media to unleashing the power of platforms like LinkedIn and TikTok.

🎯 Topics Covered:

- Winning clients in b2b through social media content
- Common reasons why social media content may not be hitting the mark
- Strategies for repurposing content effectively
- Unlocking the potential of LinkedIn for your business

So whether you're a seasoned marketer looking for fresh insights or just starting out on your social media journey, this episode is packed with actionable tips and strategies to supercharge your B2B social media presence.



Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner

Learn about my marketing strategy course: www.b2bjade.com



For more help:
Marketing review freebie

More resources » https://b2bjade.com/resources

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» Instagram: @B2BJade

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!!



To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy



Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay



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My talk at the CIM: Wales Digital Marketing Forum.



B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media

But first, here's why we're not seeing the results we want:

- Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic.

- Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause.

- Too low frequency: Often we aren't posting enough to get eyeballs in front of our content.

- Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping.

This approach is not just theory; it's a proven strategy that has worked for me and can work for you too.

Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner

Learn about my marketing strategy course: www.b2bjade.com

🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy!

🌟 About this replay:
I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all.

If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you!

🎓 Introducing B2B Breakthrough Academy:
I made my breakthrough in B2B - and I want the same for you. That's why I've created the B2B Breakthrough Academy. This isn't just another marketing strategy course. It's a comprehensive program designed to empower B2B marketers with practical strategies, a supportive community, and essential soft skills to navigate corporate challenges confidently.

🔗 Important Links:

Learn about BBA Course: www.b2bjade.com

💡 What You'll Get:

- Develop a strategic, implementable marketing plan with templates.
- Real-life demo of a 2024 marketing strategy for a B2B company.
- Be part of a supportive community for mutual growth and accountability.
- Enhance soft skills and mindset for rising up in corporate settings.

👉 Make Your B2B Breakthrough by Enrolling in the Course and Become the Marketer You've Always Wanted to Be.

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀

Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment!


🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇


Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠



You can connect with me here!

» tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠

» Instagram ⁠⁠⁠@b2bjade⁠⁠⁠

» LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠