The Big Vin Theory
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We speak with the legendary Greg Lambrecht, inventor of Coravin. We ask about Coravin market stats, then about his invention process, whether the wine trade needs more innovation, whether science can take away from the 'romance' of wine and much more!
Published 11/22/23
We chat to Amanda Barnes about all things South America. The first 40 minutes or so are just the major regions and funnels that you should be aware of, so this is crucial for any practical students. The latter part we discuss the roles of wine writers, what kind of language is useful and more...
Published 11/01/23
We chat to Larry Lockshin about his research on wine marketing. What are the most effective ways to market wines? Are regional bodies effective? What about competitions and awards? How should we promote sustainability? And more...
Published 10/07/23