10 episodes
The Brand Management Show – Marketing, Leading Teams, Work Life Balance, Corporate Leadership, Career Saxon Seay – Brand Director, Brand Manager, Career Coach, Working Mom
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4.8 • 21 Ratings
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Are you a driven, corporate brand manager who wants to have faster career growth while maintaining boundaries and intentional work-life balance?
Are you asking yourself:
-> How do I “do brand strategy”?
-> What does it mean to “manage up”?
-> Do I really even know what I’m doing? Does everyone think I’m a fraud?
…or maybe even the biggest question of them all: Can I really get to the next level in my career without sacrificing my personal life?
Spoiler: As a brand manager, you’re the linchpin of your team and company, but you feel stretched thiiiiiinnnnn. It feels like YOU (your skills, your personal growth, and your life) are the last priority because the work always comes first.
Whether you’re a brand associate, new brand director, or somewhere in between, this is the show for you.
We’re going to cover the three things you need to be successful: the science and art of brand management, elevating your leadership, and work-life balance.
***Hey, I’m Saxon and your career development and work-life balance are at the top of my priority list.***
My mission is to empower and equip you to take your career and your quality of life to the next level.
I have experienced some amazing career highs: Helped grow a mega brand by $1.4B (yes, with a B!) as a brand director, strategist and marketer. Led multi-million dollar product launches across major retail and e-comm channels. Oversaw $50M+ advertising campaigns and events with celebrities. Quoted in leading publications like Adweek. All while happily married to my college sweetheart and bringing three amazing kids into the world.
Hear me now: IT’S POSSIBLE TO HAVE A THRIVING, SUCCESSFUL CAREER IN BRAND MANAGEMENT AND CREATE A LIFE YOU LOVE.
I teach brand marketers just like you how to level up your skills (at work AND at home) so you can go further and faster. So if you are ready to accelerate your personal and professional growth then this is the place for you.
Grab your favorite beverage brand, put on your best zoom attire (but leave on your slippers...I won't tell!), and let’s get learning.
Let’s work together!!! -＞ saxon@saxonseay.com
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I once lost $12M (yes, $12M!) Here's my #1 biggest learning. Don't make this classic brand management mistake!
Here's the deal brand manager...
Every day we read in the news how brands are falling apart.
The Gap doesn't know who they are anymore.
Victoria Secret missed the memo that the definition of sexy had changed and they hadn't changed with it.
Those are just a few recent examples of brand failures.
Here's what I've also heard from you all...
I've heard that you are afraid you are going to fail your brand.
That you aren't doing the right things and don't even know where to start.
Well, today you are in luck because I'm telling all on my most spectacular brand management failure, the #1 thing that I learned and THE MOST IMPORTANT THING to know as an associate brand manager, brand manager, or brand director to ensure the success of your brand.
Let's get it!
-Saxon
connect -> saxon@saxonseay.com -
How often should you reposition your brand? Get the 101 on brand repositioning and brand revitalization + how to apply to your brand TODAY (with Rafael Acevedo)!
Wondering about brand repositioning? What about brand revitalization?
Are these things you should only do when your brand is struggling or in decline?
What are the triggers to know it's time to reposition your brand?
In today's episode with CMO Rafael Acevedo we talk Repositioning and Revitalization 101. You'll walk away with:
1) When to know if it's time to reposition (spoiler: it probably is! Listen in to learn why)
2) The most important indicator that it's definitely time to reposition
3) Examples of some of the most successful repositionings in the last 100 years
Hope you find this helpful, friend!
-Saxon
Wanna connect? -> email: saxon@saxonseay.com -
Are you your company's best-kept secret? That's no good. My #1 FAVORITE way to SELF-PROMOTE without obnoxiously tooting my own horn.
Are you one of those brand managers that doesn't like boasting about your accomplishments or tooting your own horn?
Perhaps you never feel like your work has "arrived" enough to make it worthy of touting?
Or you just never get around to sharing your achievements?
Well friend, I feel you.
In this episode I will share my #1 favorite way to self promote without really tooting your own horn. This little 'trick' will earn you tons of recognition without making it look like that's what you were looking for from the beginning.
I hope this inspires you today!
-Saxon
Want to get in touch? Just email me! saxon@saxonseay.com -
Struggling with an underperforming employee? Today's LIVE COACHING will walk you STEP-BY-STEP through what to do
Are you googling “how to deal with an underperforming employee?” Looking for resources to motivate or manage someone on your team who is underdelivering?
We know that so many of your brand management responsibilities are accomplished in partnership with other people. So what do you do if those people don’t deliver?
In today’s LIVE COACHING episode I share learnings from being on both sides of the table – being the underperforming employee to managing underperforming employees so that whether you are a brand manager, a brand director, or anyone in between you’ll have the tactical tools you need to identify and address performance challenges.
Hope this content helps and inspires you!
Saxon
Still have questions? Send me a note: saxon@saxonseay.com -
Can't get momentum on your brand management project? How to BUILD BELIEF and take your project from ignored to PRIME TIME
Ever led a project that wasn’t very popular? A project that you knew was going to be hard to get people on board with? Or perhaps you are running a project now where it feels like you are dragging everyone along instead of the leader of an excited and motivated group?
Well, you are in luck my friends, because in today’s episode I’m sharing my top 3 tips to build belief in your brand management project and take your work from ignored to PRIME TIME.
Get ready to implement these tactics tomorrow so people stop running away from your project and start running towards your end goal!
Hope this content helps and inspires you!
Saxon
Connect: saxon@saxonseay.com -
The #1 thing you should look for when helping your corporate brand explode.
Have you ever gotten a brief to ‘go find growth’ in your brand? Been tapped to figure out the next growth platform for your business and feel lost on what to do?
Well, you are in luck brand manager.
On today’s episode I give you my quick tip on the place I go to when ‘looking for growth.’
And you can do this too.
Let me tell you how today.
Rooting for you,
Saxon
Connect: saxon@saxonseay.com
Customer Reviews
Grateful for this kind of advice
I'm grateful for this show and the advice that is given. I think every business owner needs to learn what Saxon shares in her podcast. Subscribe now!
Listen to this show!
Such good advice and brand expertise from someone who has lived it!
I binged every episode!
When i learned about this show I binged every episode because Saxon balances life with work in a way that is so relatable. Ill definitely be tuning in for future episodes!