In this episode, I'll be sharing some overlooked strategies for finding new customers that don't involve expensive ads. Discover how to leverage LinkedIn, partner with suppliers, and host virtual events to access untapped audiences - all with minimal cost. ** Sign-up for the challenge here.

Back when I first opened my business, the economy looked a lot like it does now. It was the Global Financial Crisis, people were tightening their belts, interest rates were rising… But there were still things that would sell. And for me, it was these super cool wet/dry bags that i used to import from America (fun fact, nearly 20 years later I STILL use those same bags, but I digress). I started out selling them for $29.95, but with exchange rates blowing out, fuel price increase...

I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong? Back when I first started out, I was so naive about finances. Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store. Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!). Register...

Too scared to dream big? This episode takes you on a wild ride following Stephen Pastor's entrepreneurial journey. Starting out as a DJ in Australia, Stephen stumbled into the neon sign business by chance. You'll hear how he turned a side gig into a full-time venture, finding the courage to take his business international.   Stephen shares gripping tales from those early days, like expanding overseas with just a virtual office in Vegas. Get ready for edge-of-your-seat stories of...

Discover the one weird trick freight companies DON'T want you to know! Logistics expert, Carolina Montanez, reveals how to uncover THOUSANDS in hidden shipping costs draining your profits every year. Find out how optimizing your supply chain could transform your bottom line WITHOUT any extra work. Listen now to learn the freight industry secrets that could save your business!

TayTay has left the building, but is it too late to capitalize on her tour? Heck NO!   Truth is, if you’re NOT leveraging TS right now, then you’re missing a huge opportunity. I don’t care if you sell clothes, furniture, beauty, shoes, or even adult toys! (not that I’m suggesting Ms Swift owns the latter…) Billionaire Swifty can sell your products - for free.   Want to know how?   Meet today’s guest on the Bringing Business to Retail podcast, who’s just blown my mind about how PR can...

Scale your retail business with marketing secrets from Lululemon and Pottery Barn! Learn how to plan campaigns across channels, focus on newness over discounts, and steal strategies from big brands. Jessica Shirra shares insider tips from working with top retailers. Discover how to stand out from the crowd and drive sales with intentional, multi-channel marketing. 

In this podcast, I reveal how to avoid buying the wrong products and wasting money through strategic inventory planning and analyzing sales data, trends, and customer requests. Learn my secrets for negotiating the best deals from suppliers and stocking inventory that actually sells fast.

If contracting one of the rarest remaining diseases early in my business taught me anything, it’s this: nobody’s safe from the 4 B’s of Business. Bottleneck. Burn-out. Breakdown. Bankruptcy. It’s common for one to follow the other. If you’re starting to see the warning signs of one, it’s time to urgently find a solution… because the others are close on its heels. In this episode, we’re looking at how these 4 B’s feed off of each other, what we can do to keep them away, and what’s at risk...

Tired of small profits and imposter syndrome? In this podcast, learn how Kristine went from barely breaking even to increasing revenue by 2000% by facing her fears and learning her numbers. Discover her simple tactics for doubling conversions, boosting margins, and way more - all without losing your creative spirit. It's time to stop playing small and start scaling up your store!

Are you still looking to take your retail or e-commerce business to the next level this year? This episode might be the one you need. When it feels like everything has just snowballed and you've got a lot of things to do, how do you know which one to focus on?

As my business have grown, my views on spending has definitely changed. In this episode, I share some thoughts from a Facebook Live I did while waiting for a flight to an event. I chat about the treats I now indulge in. I also explain why these splurges provide great return and help me take things to the next level. Hoping this gives you some inspiration for rewarding your own hard work as your business succeeds!

What’s cheaper - keeping a returning customer or finding a new one?   Keeping customers coming back to shop with you again and again is SO much easier (and cheaper!) than the marketing you need to bring in a constant stream of new customers.   And around here, we do things the easy, smart way, not the difficult, expensive way.   I first shared this conversation last year, but it’s so important that I’m assigning it to the top of your 2024 listening list…   … Because if you don’t...

Some of my favourite retail and eCommerce origin stories go like this:   Someone stumbles across a problem when they’re trying to buy a product.   They search high and low, but they can’t find a solution to what they’re looking for.   So…   … They make the solution themselves!   Today’s podcast guest, Dionne Keen, did just that. When she couldn’t find any clothes for her 6yo son that offered the quality and variety she was after at a price point that worked, Little Kinfolk was...

I'm sorry to tell you this, but you aren't good enough to build a multi-mullion dollar business on your own. Growth comes when you find your key people. And once you find them, you need to encourage them to stay.  In today’s episode, I’ll be sharing with you what I’ve been doing over the years and how it has evolved when incentivising your team.

For those of us who own retail and eCommerce stores, December’s all about demands and pressures. Plus, so many of us have found 2023 rough… and it’s so easy to let these situations hold you down. But what I’ve learned is that while you can visit the misery and the frustration, you can’t live there. Visit, sure. Live, no. In today’s podcast episode, I will share with you the simple things I do to get through those tough times that don’t cost a thing but could be the hope you need as we...

Ok, I’ll admit it: I’m a total TikTok skeptic…   … At least, I was until today’s episode, when my guest Tom Moult changed my mind for good!   If you can’t decide whether or not TikTok is right for your business, this is THE next thing you need to prioritise on your to-do list - because if you’re a skeptic like me, you could be leaving serious money on the table.   In this week’s episode of the Bringing Business to Retail podcast, Tom Moult, co-founder and CEO of Buttr Marketing, shares...

The kinds of strategies that send Black Friday and Cyber Monday sales through the roof can be used ALL year round in your business…   … And if you’re not using them, you’re leaving money on the table.    Whether you’ve met your goals or not over the recent spending extravaganza, it’s time to keep your foot on the pedal.    Here’s the fuel you need to hit that next stretch goal, the one after that, and the absolutely audacious goal you never thought was possible.   Jump into this...

Ever found yourself in the midst of a pushy sales conversation?   It’s no fun being on the receiving end of it… so why do we think we need to BECOME the pushy salesperson to successfully land a sale?   I don’t know about you, but it’s a big no from me.   There’s a reason sales have such a negative perception around them. Most salespeople?   They suck.   They’re trying to push a sale, all without actually understanding the person they’re talking to.   Their customer isn’t a human -...

Why are we so quick to devalue our own products? Fear of overcharging is a major hurdle for retail and eCommerce store owners, often leading to a discounted race to the bottom. In this episode of Bringing Business to Retail, we're joined by strategic coach and former retail business owner Catlyn Calder. Having successfully built and sold an eco-refill store in New Zealand, Catlyn has firsthand experience in overcoming the challenges of growing a retail business. She shares her journey...

Do you know the four things you need to do to triple the value of your business? Sure, you might not be thinking about selling it today… but what about down the track, when seasons change, priorities move, and you’re ready to dream a new dream? Don’t let your hard work crumble into a house of cards. These four steps are free, simple, and can set your business up for a potential future sale for a price that’s not just satisfying… it’s sexy.  Dive into this week’s episode to discover the 4...

Your customers don’t care about your products.   After all, why should they?    In a world full of countless product options, yours is just another one they scroll past.   Your job, as a retail or eCommerce store owner, isn’t to find the best products.   It’s to give your customers a reason to STOP the scroll, pay attention, and press ‘buy now’.   On this episode of Bringing Business to Retail, I’m joined by powerhouse John Chan from Berge Farrell to talk about the secret weapon you...

If you truly believe that you need more customers to grow your business… Then how much time have you ACTUALLY spent creating, marketing and building advertising campaigns that actually focus on driving more traffic to your store or website?   In the always-changing world of retail and eCommerce, you’ve got to be nimble to grow and survive.   I’m taking a nimble approach to hacking your customer growth with these three under-used, overlooked strategies to get more customers without...

If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table -  and there’s NO chance for a do-over. With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets… … But spoiler alert that’s not what the data is saying SPENDING IS UP!  And customer wallets are indeed open.  Our Retail Academy...