Valentino’s Pierpaolo Piccioli and Craig Green on Creative Collaboration
Listen now
Description
The Valentino creative director and London menswear designer discuss their process reimagining the Roman brand’s signature rockstud. The Valentino rockstud has become a brand icon. To mark its tenth anniversary, creative director Pierpaolo Piccioli teamed up with British menswear designer Craig Green to create a sneaker adorned with the Valentino symbol. It was a collaboration forged over Zoom during the pandemic, with Piccioli based in Rome and Green in East London. On this week’s episode of The BoF Podcast, editor-at-large Tim Blanks speaks with Piccioli and Green about creative collaboration and reimagining design icons. When collaborating, designers’ differences can often offer the best source of creative inspiration, says Green. “A collaboration works best when it’s from two separate worlds coming together and seeing what can be born out of that.” Shifting meaning while upholding tradition has been Piccioli’s mantra.  The new sneaker aims to honour Valentino’s heritage and traditions, but also find the power in reinterpreting an established symbol. “I want to use the same objects, the same signs, but I want to give them a different meaning,” says Piccioli. Above all, collaboration is an education. “I think with every collaboration and with every person that you work with, especially working with someone like Pierpaolo, you learn a lot,” says Green. “You kind of inevitably change in the future what you plan to do.” Related Articles: Can Valentino Bring Radicalism to Its Romanticism? Valentino Delivered the Digital Experience the Industry Has Been Waiting For The BoF Podcast: Craig Green says, ‘Fashion Can Come From Anywhere’ Join BoF Professional for the analysis and advice you need. Get 30 days for just $1 or explore group subscriptions for your business.
More Episodes
Starting in 1999, Larry Miller worked alongside Michael Jordan to build Nike’s Jordan brand, which today generates more than $5 billion in revenue for Nike. But his journey to the C-suite was a unique one. Growing up in West Philadelphia, Miller joined a gang, which led him to serve multiple...
Published 03/28/24
Published 03/28/24
As a performance coach to England’s national football team, the Royal Ballet and more, Eastwood taps into his Māori heritage to help groups foster a sense of togetherness and drive performance.  For Allbirds co-founder and chief innovation officer Tim Brown, co-founder and chief innovation...
Published 03/22/24