One of the most important decisions you have to make as a creator is figuring out is your why and where. However, should influencers be confined to one category? Is this even still relevant? Do you need to be on every social media platform or focus on a single one? In this episode, Leroy and Tami discuss choosing social media platforms, what works best for brand collaborations and whether it still matters to niche down. We're also joined by TikTok creator and PR practitioner, Nombulelo Fox (@u_nombulelo), a pop culture and film commentator with over 40k followers. With a foot in both worlds, she demystifies the world of TikTok and what it means to be a creator in the age of authenticity. The Business of Influence is a production of Style ID Africa. Visit www.styleid.co.za to learn more. You can reach us directly at [email protected].`za Stay in touch with our hosts! Tami Ruschin: Instagram Leroy Marc: Instagram | TikTok