The influencer landscape has drastically transformed since it's an inception. Leroy and Tami present a beginner's guide to influencer marketing, breaking down exactly what constitutes an influencer, how the landscape's changed, and what it takes for brands and creators to succeed in this day and age. Tune into to learn more about the South African and global economy, the importance of authenticity, and how online creators can move from the entertain space to professional influencers. The Business of Influence is a production of Style ID Africa. Visit www.styleid.co.za to learn more. You can reach us directly at [email protected].`za Stay in touch with our hosts! Tami Ruschin: Instagram Leroy Marc: Instagram | TikTok