Adapting to a changing world - why you never finish your online course  Links for this episode:  Instagram: @rosiegilderthorp Psychology Business School Do More Than Therapy Membership Full show notes for this episode are available at The Business of Psychology Welcome to today's episode of the Business of Psychology. I am looking forward to talking to you today about a topic which I get asked about all the time, and I find myself saying similar things about all the time, but I've never thought to record a podcast episode on it before. Actually, that surprises me because it's a topic in which I feel the need to rant a little bit, and usually those topics do come out in the podcast! Today we're talking about this myth that if you create an online course, it will be less work for you because you just create it once and then it continues sitting on your website and making you money for years and years to come. And it just isn't true. It particularly feels untrue to me at the moment because I'm right in the thick of making big changes to Psychology Business School and the courses that we have within that. I'm putting in a lot of hours on changing all of that, and when I look back over the few years that I've been running Psychology Business School, every year we've introduced major big changes, new masterclasses, new experts, new templates, there's always something and it wouldn't be good if there wasn't. So we're going to talk today about why that is essential and how you can benefit from that as a process, because I do think as psychologists and other mental health professionals, we often buy into this idea that we can make something perfect, and then invite people to use it. If we're going to be successful in the online space, creating online courses, or any other resources, I think we need to be a bit more realistic and turn that on its head, because you can't create something perfect. You can create something good enough for the time being, and you can continue to improve it in accordance with feedback, but as the world changes and as people change, what was perfect one day won't be perfect the next day, so you're going to need to keep updating it. The reason that I'm recording this episode today, rather than last week or next week, is actually because a couple of days ago my friend's husband mansplained to me that I apparently have the perfect business model because online courses are passive income that can earn money with no additional work. That's literally what he said to me, and I kind of rolled my eyes discreetly, but then agreed politely because I'm averse to conflict in coffee shops and I just wanted to extricate myself from the conversation as quickly as possible. But deep down, I was really strongly disagreeing with this, and it's provoked me to come and talk to you about it today. But also, I'd like to hear your thoughts and your experiences, because I know quite a few of you are creating your own online products, so consider this the beginning of a conversation and I'm very interested to hear your contribution as well.  Today, we're going to think about all the reasons that you can't just let an online course sit on your website making money, not if you want it to be good anyway. And then I will talk a little bit about my thinking with some of the updates that I've made to my courses recently to give you an example of how that...