The Business Side of Fitness hosted by Vanessa Severiano, shares the journey of the founders, executives and pioneers behind some of the most well known and innovative brands in fitness and wellness. Each week, Vanessa curates meaningful and thought provoking conversations around sales, marketing, leadership, brand development, growth strategies, career development and much more. This show is a must for investors, entrepreneurs, and career minded professionals in the business of fitness and wellness.
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Customer experience can make or break a brand.
As Judy Turchin, founder of JPT Partners LLC and former COO of Eqinox puts it, “if you are not in touch with your customer, you've lost your way on the journey.”
Today on The Business Side of Fitness Podcast we chat about all things related to...
Published 10/03/22
Gyms and studios can be hesitant to work with aggregators and marketplaces.
The concern is often cannibalizing their current membership base, when really the role of these marketplaces is audience development.
Today on The Business Side of Fitness Podcast, Massimiliano Sardi, Vice President...
Published 09/26/22