Andy Paul shares with Jeff the role creativity plays in the sales process. We all have a creative bent. Whether we are working with warm leads or cold-calling, it takes imagination to understand our customer and to find out what their needs are so that you can close the sale. Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.