Charles Green, author of The Trusted Advisor, talks with Jeff about the importance of trust in sales. Customers come in with their notions of what a salesperson is and it’s not usually a trusted advisor. Learn how to make that bridge to your customer and earn their trust. Get your sales question answered on The Buyer’s Mind podcast! Email us at [email protected] Want more of Jeff Shore’s advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources.