Food Fight! Join Brandon Rhoten, Chief Marketing Officer at GroundTruth, as he shares his most compelling stories and lessons from the world of bold, snarky marketing. You'll discover how he revolutionized Wendy's brand with viral Twitter feuds, turning the fast-food giant into a social media powerhouse. You'll also get an insider’s look at the creative strategies that sparked growth at Papa John’s International and Potbelly Sandwich Works. These lessons for building strong consumer relationships in the competitive food industry—can be applied to boost any business! GroundTruth is a media platform that drives in-store visits and other real business results. LinkedIn Profile https://www.linkedin.com/in/brandonrhoten/ Company Link: https://www.groundtruth.com/ What You’ll Discover in this Episode Why to Cheer For Others On LinkedIn. Insights from Healthy vs Unhealthy Marketing. Why the Wendy's FROSTY Matters. What Happened When He Picked a Fight with the Industry Leader. Why He Hired Comics to Roast the Competition. How a Big Brand Makes a Personal Connection. A Prioritization Hack. When You Should Go “All In” on an Idea. A Vital Lesson He Learned from His First Job. ----- Connect with the Host, #1 bestselling author Ben Fanning Speaking and Training inquires Subscribe to my Youtube channel LinkedIn Instagram Twitter