The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners Cary Weston

In this episode of the ChatGPT Experiment podcast, host Cary Weston explores the dynamic world of custom GPTs designed to cater to specific tasks. Through sharing his own experiences and learnings, Cary aims to equip listeners with the knowledge needed to effectively use and customize GPTs for more efficient and targeted outcomes, making this episode especially beneficial for those curious about optimizing their interactions with AI tools.
Main Topics Covered:
Overview of custom GPTs and their applications Insights from past episodes on using and setting up GPTs Practical demonstrations on creating, refining, and utilizing custom GPTs for various tasks including document generation and editing Key Insights/Takeaways:
Customization is Key: Custom GPTs allow for tailored interactions and outputs, making them highly efficient for repeated tasks and specialized content creation. Iterative Refinement: Continuously refining the setup and feedback of a custom GPT enhances its effectiveness and accuracy, emphasizing the importance of detailed, specific instructions and feedback. Practical Applications Enhance Efficiency: Cary shares real-world applications of custom GPTs, demonstrating their utility in generating structured outputs such as recap memos and show notes, significantly speeding up routine tasks. Episode Index:
00:00 - Introduction and personal anecdotes 01:00 - Introduction to custom GPTs 03:40 - Insights from past episodes on GPT usage 08:00 - Basic setup and configuration of custom GPTs 14:00 - Practical applications in creating recap memos 17:20 - Using custom GPTs for generating podcast show notes 19:00 - Tips on creating content outlines 23:50 - Discussion on authentic content creation 26:00 - General tips on custom GPT usage 28:00 - Specific customization tips 30:00 - Editing and feedback strategies using custom GPTs 33:00 - Additional insights on refining GPT setups 36:00 - Real-world applications for content creation 39:00 - Using frameworks to guide GPT setup 42:00 - Encouraging community interaction and feedback ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/ MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear”. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/



 
 


 

 










 
 

In this episode of 'The ChatGPT Experiment', host Cary Weston sits down with Evan Walker, a solo practice attorney from San Diego who's innovating within the conservative legal field using AI, particularly ChatGPT. This discussion unveils how Evan leverages AI to enhance efficiency and effectiveness in his legal practice, challenging traditional approaches and offering a fresh perspective on AI's potential in law.
Main Topics Covered
Overview of Evan's legal practice and his pioneering use of AI. Practical applications of ChatGPT in legal research, case preparation, and client communication. Strategies for integrating AI tools to streamline legal workflows. Key Insights
Innovative AI Use in Legal Practice: Evan details how he uses ChatGPT for various legal tasks, including role-playing to prepare for cases and creating legal documents, showcasing AI's versatility beyond basic tasks. Overcoming Industry Skepticism: The episode explores how AI can be embraced in traditionally conservative fields like law, demonstrating through Evan’s experience that skepticism can be countered with practical, beneficial results. Efficiency and Cost-Effectiveness: Listeners will learn how AI tools can significantly reduce time and costs involved in legal processes, such as researching case law and preparing for depositions. Episode Index
[00:00:00] Introduction and guest background [00:03:56] Start of interview with Evan Walker [00:04:44] Evan's professional background and introduction [00:06:09] Transition to solo practice discussion [00:08:04] Introduction to using ChatGPT in legal practice [00:10:53] Practical applications of ChatGPT in a solo legal practice [00:13:03] Preparing legal documents with ChatGPT [00:16:18] Efficiency gains in legal practice using AI [00:18:00] Discussion on AI interest among lawyers [00:20:20] Promotional pitch for a CLE course on ChatGPT for lawyers [00:22:15] Legal case analysis using ChatGPT [00:25:43] Benefits of using ChatGPT for legal writing and argumentation [00:27:54] Using AI for role-playing in legal scenarios [00:32:27] Privacy and security considerations in using AI [00:35:08] Enhancing legal writing and communication with AI [00:37:23] Use of AI in preparing for depositions and expert witness analysis [00:39:44] Concluding remarks and advice for beginners in AI   About The Guest Evan Walker is a solo practice attorney based in San Diego, specializing in personal injury and property damage cases. He is an early adopter of AI technology, specifically ChatGPT, to enhance the operational efficiency of his practice.
Evan's Website: https://www.evanwalkerlaw.com
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

This is a cool conversation I had on the transformative potential of artificial intelligence (AI) and chat GPT in reshaping entrepreneurship, innovation, and business startups. My guest on this episode is Dr. Jason Harkins, the Executive Dean of the Maine Business School. Jason shared with me his perspectives on how AI is making it easier than ever to turn ideas into thriving businesses.
I am hopeful that this conversation can help curious beginners see the exciting possibilities and practical applications of chat GPT in various professional and personal contexts.
Main Topics Covered:
The impact of AI on entrepreneurship and business startups. Real-world applications of chat GPT in businesses of all sizes. The role of chat GPT in academia and its integration into the classroom. Key Insights:
Chat GPT can significantly reduce the time and resources needed to bring business ideas to market. Large corporations and startups alike are exploring the benefits and challenges of integrating chat GPT into their operations. In educational settings, chat GPT is being used as a teaching tool to prepare students for a tech-forward world, offering a blend of challenges and opportunities for learning.  Episode Index:
Introduction to the episode's theme: [00:00:00] Conversation with Jason Harkins on AI and entrepreneurship: [00:07:40] Discussion on chat GPT in business and innovation: [00:14:10] The role of chat GPT in education and classroom settings: [00:26:10] Jason Harkins' insights on the future of AI in entrepreneurship: [00:32:30] Practical advice for beginners interested in chat GPT: [00:36:10] About The Guest: 
Dr. Jason Harkins is the Executive Dean of the Maine Business School and the Founder of Scratchpad Accelerator, the first seed-stage entrepreneurial accelerator in New England North of Boston. He received his Ph. D. from the Price College of Business at the University of Oklahoma and an MBA from the University of Missouri, and he has been engaged in numerous entrepreneurial ventures, starting up companies, consulting for numerous firms across Maine, and serves on the Board of Directors for for-profit and non-profit companies in the entrepreneurial space. He passionately believes in the opportunities for entrepreneurial leaders and entrepreneurship to transform Maine, the country, and the world!
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

In this solo episode of 'The ChatGPT Experiment,' host Cary Weston dives deep into a critical issue many small businesses face: the challenge of competing on price and the struggle of justifying higher charges to customers. Cary shares actionable strategies for using ChatGPT to educate prospects and customers about the unique value of your services, helping them understand why paying more is worthwhile. This episode is a must-listen for small business owners looking to attract better-educated prospects, differentiate themselves from competitors, and ultimately, command higher prices for their services.
Main Topics Covered
The psychology behind competing on price and the guilt of charging more. Strategies for using ChatGPT to enhance customer understanding and willingness to pay. Building an audience profile to better target ideal customers. Developing and answering browsing and buying questions to educate prospects. Practical exercises and prompts for implementing these strategies. Key Insights/Takeaways
Understanding Overcomes Price Sensitivity: Educating your audience about the value and uniqueness of what you do can shift the focus from price to value, reducing price sensitivity. ChatGPT as a Strategic Partner: Utilizing ChatGPT for content creation can significantly improve how you communicate your business’s value, making it an invaluable tool for overcoming the challenges of price competition. Actionable Steps for Immediate Application: The episode provides clear, actionable exercises that any business owner can immediately apply, using ChatGPT to refine their marketing message and better address their audience's needs. Episode Index
Introduction and topic overview: 00:00:00 The problem with competing on price: 00:02:20 How ChatGPT can help: 00:04:50 Building your audience profile: 00:12:20 Developing browsing and buying questions: 00:20:50 Crafting answers and implementing the strategy: 00:24:30 Wrap-up and final thoughts: 00:35:00 ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear

About This Episode: In this episode of “The ChatGPT Experiment,” host Cary Weston invites guest Hannah Eisenberg, CEO of 3P Creative Group, to dive into the transformative power of ChatGPT for businesses. Hannah shares her journey from initial skepticism to integrating ChatGPT into her daily workflow, emphasizing its role as a problem-solving partner rather than a direct solution provider. This episode is packed with practical insights on leveraging ChatGPT for efficiency, brainstorming, and even role-playing in sales training. Listeners will learn how to approach ChatGPT with curiosity, embrace its potential for error as part of the learning process, and apply it to eliminate busy work, freeing up time for deeper thinking and learning.
Main Topics Covered: Introduction to ChatGPT and its potential for businesses Using ChatGPT for brainstorming and idea generation Role-playing with ChatGPT for sales training Efficiency gains and freeing up time for deep thinking Key Insights/Takeaways: ChatGPT can significantly streamline repetitive tasks, freeing up time for strategic thinking and learning. It serves as a brainstorming partner, offering new perspectives and ideas for content creation. Role-playing with ChatGPT can enhance sales training by simulating real-life scenarios and objections. Episode Index: [00:00:00] Opening and introduction to ChatGPT’s potential [00:01:29] ChatGPT tip of the week: perspectives for problem-solving [00:07:20] Introduction of guest Hannah Eisenberg and her journey with ChatGPT [00:12:00] Hannah’s transition from skepticism to daily use of ChatGPT [00:19:00] Exploring new applications of ChatGPT in business [00:27:00] Advice for integrating ChatGPT into daily workflows [00:43:20] Conclusion and insights on embracing ChatGPT About Hannah Eisenberg: Hannah Eisenberg is the CEO of 3P Creative Group, a forward-thinking marketing agency that specializes in helping construction and tech companies become voices of trust within their industries. With over a decade of experience in inbound marketing, website design, and content strategy, Hannah has transitioned from hands-on project execution to empowering businesses through coaching and consulting. As a certified “They Ask, You Answer” coach, she combines her vast marketing knowledge with a dedication to teaching businesses how to build trust and obsess over their customers.
Connect with Hannah and explore how 3P Creative Group can transform your business’s approach to marketing and customer engagement:
LinkedIn: Hannah Eisenberg’s Profile Website: www.3PCreativeGroup.com

About The Author: Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/

Uncover how ChatGPT can revolutionize your workflow, turning hours of effort into moments of magic for your business.
In this episode of "The ChatGPT Experiment," host Cary Weston talks with Karley Cunningham, a visionary agency owner from Vancouver. Karley shares her journey of integrating ChatGPT into her business processes, revealing how this cutting-edge tool is revolutionizing the way she creates content, develops brand stories, and provides strategic insights for her clients. Whether you're a small business owner curious about ChatGPT or seeking actionable ways to leverage AI for your business, this episode offers a wealth of knowledge and inspiration.
Main Topics Covered:
Integrating ChatGPT into daily business operations Creating compelling content with ChatGPT Developing brand stories and strategic insights Personalizing customer experiences through AI Key Insights/Takeaways:
ChatGPT can significantly streamline content creation, enabling businesses to produce a wide range of materials efficiently. By serving as a "thinking partner," ChatGPT offers valuable perspectives and solutions, aiding in strategic decision-making and problem-solving. The importance of adapting AI tools like ChatGPT to maintain a brand's unique voice and ensure consistency across communications. Episode Index:
Introduction to Karley Cunningham and the episode focus [00:00:00] How ChatGPT is transforming Karley's agency work [00:05:00] Strategies for leveraging ChatGPT in content creation [00:15:00] Insights into developing brand stories with ChatGPT [00:25:00] Q&A: Karley answers top questions about integrating ChatGPT [00:35:00] Conclusion and key takeaways [00:45:00] About The Guest: 
Creative Strategist & Growth Accelerator Karley Cunningham takes businesses from overcrowded, spaces into blue ocean territory to confidently stand out and thrive as brand leaders.
The founder of BIG BOLD BRAND, Karley helps Agencies, Innovators & Change-Makers accelerate the growth, impact, profit and stability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract right-fit clients, outpace their competitors and charge a premium.
When not working, Karley enjoys trail running, mountain biking and bird-nerding worldwide.
ABOUT THE AUTHOR Cary is a seasoned marketing professional and partner in the Bangor, Maine-based advertising and marketing firm Sutherland Weston. He is a certified “They Ask You Answer” coach – a sales and marketing framework developed by Marcus Sheridan designed to help companies stand out as the voice of authority in their industry and drive measurable sales results. His specialties lie in developing practical and tactical strategies to help businesses overcome sales and marketing challenges. Cary is available for coaching, consulting, and strategy engagement with businesses and not-for-profit organizations. Connect with Cary:
Podcast Website: www.ChatGPTExperiment.com Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston INKEDIN NEWSLETTER
The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here:
https://www.linkedin.com/newsletters/the-chat-gpt-experiment-7110348839919702016/
 
MUSIC CREDITS
The instrumental music used in this podcast is called “Curious” by Podington Bear”.
You can contact the artist here: https://freemusicarchive.org/music/Podington_Bear/