Mike Phillips is a solopreneur and seasoned marketing manager who has mastered using his marketing muscles to propel business growth. With a strong focus on content marketing as his secret weapon, Mike shares valuable insights and strategies to help elevate your own content marketing game. Show Notes: Guest: Mike Phillips Host: Derek Hovinga Join the The Gym The Inbound Lab Podcast Network is Powered by The Inbound Lab

Lourdes Juan is a Calgary-based entrepreneur and urban planner passionate about making a difference. Lourdes wears many hats, overseeing a diverse range of companies and non-profits she founded. From the tranquil retreat of Soma Hammam & Spa to the innovative urban solutions of Hive Developments and the impactful work of Leftovers Foundation and Fresh Routes, Lourdes has made it her mission to create positive change on multiple fronts. In this episode, we will speak about the...

Tara Slone is a musician, television host,  and journalist.  She is an inspiration who uses her voice and platform to advocate against hockey stereotypes and help hockey become more inclusive. In this episode, we talk about her journey into broadcasting, and the importance of using her platform to stand up for what she believes in. Host: Derek Hovinga, The Inbound Lab Guest: Tara Slone, NBA Sports The Inbound Lab Podcast Network is Powered by The Inbound Lab

Priscilla is a charismatic storyteller, public speaker and activist. In this episode she comes on to talk about finding your passion, having imposter syndrome and being your authentic self. Its an inspiration conversation. Guest: Priscilla Cherry Host: Derek Hovinga The Inbound Lab Podcast Network is Powered by The Inbound Lab

In this episode, Katie Alvarez from Goodlawyer comes on to talk about Growing Your Brand with Content and Community - both of which are the heartbeat of brand success. We learn how to foster a sense of belonging and connection among your audience, delivering content that helps customers make informed decisions around a problem and using their expertise to create a community of brand advocates. Show Notes: Host: Derek Hovinga Guest: Katie Alvarez The Inbound Lab Podcast Network is Powered...

Afton Brazzoni is a journalist turned content marketing expert at Scribe National. In this episode, she shares her insight on making content valuable and relevant to your audience. We also touch on the tricky topic of measuring success in content marketing - something Afton breaks down into simpler terms. Show notes: Host: Derek Hovinga from The Inbound Lab Guest: Afton Brazzoni from Scribe National The Inbound Lab Podcast Network is Powered by The Inbound Lab

In a digital age where content is king, finding the right content marketing partner for your business can make all the difference.  Here are some essential factors to consider when selecting a content marketing partner.  The Inbound Lab Podcast Network is Powered by The Inbound Lab

Jeff D'silva is a comedian, writer, content creator and a good friend of Derek. In this episode, they talk about Jeff's comedy endeavours the way he approaches creating comedic content and how it's evolved. If you want to evolve your creativity, this is the episode to watch. Show Notes: Jeff's Podcast "Planet Jerf" Jeff's Instagram @jeffdsilva The Inbound Lab Podcast Network is Powered by The Inbound Lab

Derek Hovinga interviews Brittany Trudeau from Aquatera to discuss managing internal and external stakeholders, sustainable practices, and infusing the joy of creativity into marketing strategies. Discover the perfect blend of work and play in the business world in this great conversation. Show Notes: Check out Aquatera Utilities Follow Brittany on LinkedIn  The Inbound Lab Podcast Network is Powered by The Inbound Lab

Jon Montgomery is a public speaker, host of Amazing Race Canada and an Olympic Gold Medalist. On today's episode, we talk about personal brand and the struggles of imposter syndrome. This is an inspiring conversation that all creators should listen to. The Inbound Lab Podcast Network is Powered by The Inbound Lab

Content marketing has become increasingly popular in the digital age. Businesses have realized that traditional methods of marketing, such as campaign-to-campaign advertising, are not just outdated but also expensive and ineffective when it comes to appealing to the modern consumer. Here are some tips on how to sell the value of Content Marketing to your higher-ups. Narrator: Derek Hovinga, Owner & Inbound Marketing Strategist at The Inbound Lab The Inbound Lab Podcast Network is...

Beth Kerr is the Brand and Communications Manager at Connect First Credit Union. In this episode, we talk about a variety of topics including her experience working with several external creative partners and aligning them with her internal teams. We talk about the brand, category and some of the strategies she uses to enhance customer engagement and visibility. And we also talk about balancing customer needs with corporate objectives. Hosted by: Derek Hovinga Guest: Beth Kerr The Inbound...

On The Client’s Side Podcast, Shane Wenzel, CEO of Shane Homes, talks about several topics, including:  Why leadership teams should publish their own content online to highlight authenticity, humanize the brand and build trust.The housing market in CalgaryHow "Build and Price Tools" like Ownly have helped buyers make purchasing decisions.How homebuyers do a lot of research before even visiting a sales center.We then talk about why transparency is important and why including pricing on their...

"Whatchu talkin' 'bout Willis?" Well, we're talking about Ai... with Willis Hoff from Hawk Design & Creative. Willis is a talented designer and web developer and was tasked with creating art with ai for Big Winter Classic. Check out BIG - https://www.bigwinterclassic.com/ and get your free tickets to the AI Art panel - https://www.oksocial.ca/ok12-partyficial-intelligence-event The Inbound Lab Podcast Network is Powered by The Inbound Lab

In the third episode of the Big Winter Classic series, well-known Calgary artist, Mandy Stobo comes on to talk about the work she creates, her incorporation of tech in her art pieces and her experience using AI for the Big Winter Classic OK Social / AI Art Show & Panel. For tickets to Big Winter Classic To learn more about Mandy, check out her art here. The Inbound Lab Podcast Network is Powered by The Inbound Lab

Eric Seymour from Rethink and OK Social comes on the podcast to discuss his journey into artificial intelligence. Get your tickets to Big Winter Classic here. The Inbound Lab Podcast Network is Powered by The Inbound Lab

Darryl Sinclair was tasked with leveraging cutting-edge AI technology to create an  art piece for the Big Winter Classic. In this episode, we explore her journey to bring the right mix of AI tools to bring her vision to life. It's a fascinating conversation that all fans of modern art, technology and creativity should check out. (Artificial Intelligence wrote this description) This podcast is brought to you by The Inbound Lab Get your tickets to Big Winter Classic here. The Inbound Lab...

Big Winter Classic is utilizing local artists to create Ai prompted art. Tune in for a series of interviews with several artists as we talk about their creative process and their experience using AI technology to create their pieces. The Inbound Lab Podcast Network is Powered by The Inbound Lab

In this Marketing Monologue, I talk about Aligning your Sales and Marketing Teams for the greater good of the business and for the customer. Hosted by Derek Hovinga The Inbound Lab Podcast Network is Powered by The Inbound Lab

In this episode,  Ashley Tyler, senior marketing manager at Alberta Cancer Foundation, talks about her time working in diverse areas of business. Ashley is a bit of a unicorn. She started as a graphic designer, worked for an ad agency, then moved on to go client’s side, growing her skills for consumer product companies like Westjet and eventually getting to where she is now at a not-for-profit at the Alberta Cancer Foundation. Alberta Cancer Foundation is an organization that’s doing a lot...

Your current customers are your greatest marketing asset! So often, we forget to market to them. In this episode, I speak about how to use your current customers to increase retention, revenue and acquisition. Powered by The Inbound Lab Hosted by Derek Hovinga

In this episode, I talk about my first experience writing a blog through Artificial Intelligence. This podcast is brought to you by The Inbound Lab and hosted by Derek Hovinga

Play is our way of connecting the world. In this episode, Hafiz talks about why he started the PlayCity app and his experience working with app developers. Podcast powered by The Inbound Lab Host: Derek Hovinga Guest: Hafiz Mitha

This is a must listen episode where we talk about diversity, equity and inclusion. We discuss how to get buy-in from your leadership teams and the importance a DEI initiative has on a business' bottom line. The Podcast is Powered by The Inbound Lab Host: Derek Hovinga Guest: Mikiko Van Horn