94 episodes

Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it. 

The Content Capitalists Ken Okazaki

    • Business
    • 5.0 • 2 Ratings

Is content creation a waste of time and money? Instead of theorizing, I ask my clients and others like them how they use content in their $1m to $600m /yr businesses.Skip blogs and "best practices" - Instead, hear it straight from the practitioners of today. There are as many ways to make a million dollars with content as there are people doing it. 

    How to Win in Ethical Capitalism - Jason Sisneros!

    How to Win in Ethical Capitalism - Jason Sisneros!

    In this episode, we sit down with Jason Sisneros, a renowned business architect and philanthropist.
    Jason recounts his transformation from facing life's lowest ebbs to becoming a powerhouse in business and philanthropy. From starting in challenging circumstances to advising Fortune 500 companies, Jason shares his unique strategies for building resilient businesses that not only thrive financially but also contribute positively to society. 


    Tune in to learn from Jason's extensive experience in turning businesses around and using entrepreneurial success as a platform for significant social change.


    This episode is packed with powerful lessons on leveraging business tools to achieve personal and community freedom! 



    Find Jason Sisneros  at:
    https://jasonsisneros.com/
    https://www.linkedin.com/in/jason-sisneros/
    https://www.instagram.com/thejasonsisneros/
    https://www.facebook.com/ChairmanProject/
    www.youtube.com/@TheChairmanProject


    Follow Ken Okazaki at: 
    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/@KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw

    https://www.youtube.com/channel/UCbQEA6jmdtNOwY7LGZv3Kmg/featured

    • 36 min
    The Psychology Behind Steve Larsen's Capitalist Pig

    The Psychology Behind Steve Larsen's Capitalist Pig

    Welcome to another episode of the Content Capitalists, featuring Steve J Larsen, the "Offer King" and a pivotal figure in the marketing world. Known for his expertise in funnel building and offer creation, Steve shares his journey from working alongside Russell Brunson at ClickFunnels to establishing his own successful business.

    Steve explores the critical aspects of marketing that many overlook, such as the psychological elements that drive consumer decisions and the importance of crafting compelling copy. He provides listeners with a glimpse into his strategic process for building marketing machines that have propelled both his and his clients' businesses to impressive heights. 

    Tune in as Steve provides actionable advice on creating effective marketing funnels that engage and convert, and learn how to apply these principles to your own business for exponential growth. 
    Find Steve J Larsen at:  
    https://www.instagram.com/stevelarsenhq
    https://www.youtube.com/c/SteveJLarsen/videos 
    https://www.facebook.com/stephenlarsen1/
    https://www.linkedin.com/in/larsenstephen/
    https://stevejlarsen.com/stay-present
    https://www.facebook.com/stevelarsenHQ/

    Follow Ken Okazaki at:
    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube  

    • 24 min
    Building Trust and Transparency in the Digital Advertising Industry with Robert Brill

    Building Trust and Transparency in the Digital Advertising Industry with Robert Brill

    Join Robert Brill, CEO of Brill Media, as he shares insights into today’s marketing and advertising landscapes. In this episode, we get into how AI is reshaping sales, the impact of controversy and humor, and strategies for managing multiple social media platforms. 
    Robert also highlights the critical importance of trust in marketing, the steps to launching effective ad campaigns, and the benefits of working with marketing experts.
    Beyond the buzzwords, Robert also talks about the practicalities of managing multiple social media platforms, and sharing strategies for crafting a cohesive online presence that aligns with personal branding goals. He stresses the importance of building and maintaining trust as a fundamental component of any marketing strategy, highlighting how trust influences consumer behavior and brand loyalty.
    Listeners will also gain insights into the nuts and bolts of launching and managing effective advertising campaigns, from setting realistic expectations to adjusting tactics in response to market feedback. Robert rounds out the conversation with a look at what’s currently working in digital marketing and offers invaluable advice for businesses looking to collaborate with experts to streamline their advertising efforts and maximize ROI.
    Find Rober Brill  at: 
    https://brillmedia.co/ 
    https://www.instagram.com/brill_media/ 
    https://www.linkedin.com/in/robertbrill/ 
    https://www.tiktok.com/@brill_media 
    https://www.youtube.com/channel/UCseIy157IFVZnJCvVK1pKgQ 
    Follow Ken Okazaki at:
    https://www.facebook.com/groups/influencervideo
    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube 

    • 51 min
    Succeeding in Videography with Ryan Snaadt

    Succeeding in Videography with Ryan Snaadt

    In this episode, we’re talking with Ryan Snaadt, a distinguished videographer and the driving force behind Snaadt Media. Ryan recounts his compelling journey in the videography sector, starting with a humble $500 camera and evolving into a prosperous video production enterprise. He discusses his approach to educating aspiring videographers and entrepreneurs about the nuances of the craft and the intricacies of running a freelance business.

    Ryan emphasizes the significance of fostering a sense of community and the benefits of working collaboratively with fellow videographers. He candidly shares the hurdles he encountered while developing and expanding his online course offerings, revealing how steadfastness and resilience were crucial to his achievements.

    Throughout the conversation, Ryan provides insights into the mechanics of building a durable business in videography. He explains how balancing high-value projects with steady retainer clients has stabilized his income, and discusses his strategy for setting and adjusting pricing. Preparation with clients before shoots and adapting to unexpected challenges during projects are also covered, showcasing his comprehensive approach to client engagement.

    Additionally, Ryan touches on the personal aspects of his career, such as how hobbies contribute to his professional life by bringing in fresh ideas and maintaining a well-rounded lifestyle. He wraps up with advice for small business owners on leveraging professional video production to enhance their marketing efforts and make a lasting impression.


    Find Ryan Snaadt  at:
    https://www.instagram.com/ryan_snaadt/
    https://www.youtube.com/@ryansnaadt/
    https://www.ryansnaadt.com/
    https://www.linkedin.com/in/ryansnaadt/
    https://www.facebook.com/RyanOnYouTube/

    Follow Ken Okazaki at:
    https://www.facebook.com/kenokazaki
    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw


    Content Capitalists YouTube 

    • 41 min
    Nicholas Kusmich's Formula for Unbeatable Marketing ROI

    Nicholas Kusmich's Formula for Unbeatable Marketing ROI

    In this episode of the Content Capitalists with Nicholas Kusmich, famous for his expertise in Facebook ads, he walks us through his entrepreneurial journey, starting from his early days stepping into the world of internet marketing out of necessity, to becoming a key player in the advertising space.
    He introduces us to the concept of the “anti-funnel” method, a strategy that simplifies the marketing process by cutting through the complexity typically associated with traditional funnels. This conversation sheds light on how focusing on simplicity can lead to better marketing outcomes.


    Nicholas shares his experiences of transitioning from creating courses to establishing an agency model, emphasizing the importance of delegation and the selection of the right team. He also delves into the nuances of advertising for thought leadership versus e-commerce and discusses the sale of high-ticket items through creating an engaging sales experience, drawing inspiration from luxury brands.


    Furthermore, Nicholas touches on the benefits of integrating organic and paid marketing strategies and stresses the significance of concentrating on one goal at a time. This episode is packed with practical insights for marketers at all levels, from those just starting out to seasoned professionals looking for a fresh perspective.


    Join us as Nicholas Kusmich unravels the complexities of digital marketing, offering straightforward, actionable advice. Whether you're a marketer looking to refine your strategy or an entrepreneur seeking direction, this conversation promises valuable lessons in focusing on what truly matters in marketing.


    Takeaways
    The “anti-funnel” method simplifies the marketing process and focuses on generating sales appointments without the complexity of traditional funnels.Hiring the right people is crucial for business success. Entrepreneurs should focus on their unique abilities and delegate tasks to experts.Thought leadership and e-commerce require different advertising approaches. Thought leadership focuses on selling identity and emotion, while e-commerce relies on impulse buying and utility triggers. When selling high-ticket items, it's important to create an experiential sales process that appeals to the customer's identity and aspirations.Learning from luxury brands like McLaren can provide valuable insights into selling high-ticket items and building a community of loyal customers.Combining organic and paid marketing strategies can help build a personal brand and accelerate growth.To achieve success as an entrepreneur, it's important to focus on one thing at a time and avoid getting distracted by multiple projects.Find Nicholas Kusmic at:
    http://www.nicholaskusmich.com/perfectadtemplate
    The Councils – Nicholaskusmich.com/thecouncil
    The Intensive – Nicholaskusmich.com/intensive
    Book called “Give”

    Follow Ken Okazaki at:
    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw
    Content Capitalists YouTube 

    • 49 min
    Different Beats Better: Daniel Den's Strategy

    Different Beats Better: Daniel Den's Strategy

    In this episode, we're here with Daniel Den, the architect of the X Factor Effect, a strategy that has propelled over 20,000 students and businesses towards significant growth. Daniel dives into his philosophy that being different outshines being better in today's competitive market. 
    Daniel also introduces the nine pillars essential for business differentiation, sharing insights from his unique journey, including his transition from making balloon animals to marketing leadership. Daniel’s approach offers a compelling strategy for businesses aiming to secure their position as market leaders through innovative differentiation.


    Join us as we discuss the transformative world of marketing with Daniel Den, exploring the innovative strategies that have set him apart as a leader in the field. Learn how differentiation and creativity can catapult your business into new heights of success.


    Find Daniel Den  at: 
    https://www.ideasthatinfluencebook.com/ 
    https://www.facebook.com/profile.php?id=100012955322478 


    Follow Ken Okazaki at:
    https://www.facebook.com/groups/influencervideo
    https://www.instagram.com/kenokazaki/
    https://www.youtube.com/c/KenOkazaki
    https://podcasts.apple.com/gb/podcast/the-content-capitalists-with-ken-okazaki/id1634328251
    https://open.spotify.com/show/09IzKghscecbI7jPDVBJTw


    Content Capitalists YouTube 

    • 1 hr 5 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Jessica0341 ,

Great podcast with insights on creating content!

The Content Capitalists podcast is a must-listen for anyone looking to get into the world of content creation. It has engaging episodes that blend expert advice, actionable tips, and real-world examples, this podcast demystifies the process of creating compelling content. Whether you're a seasoned creator or just starting out, Ken’s insightful discussions with industry professionals offer valuable perspectives on storytelling, audience engagement, and leveraging digital platforms. It's an inspiring resource that encourages creativity and provides the tools needed to elevate your content game. Great podcast!

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