The Content Collective Amber Figlow

In this episode, I dive into three hot topics affecting the marketing and online business world. First, we uncover the truth about faceless marketing accounts and their predatory practices. Next, we discuss the wide gap in influencer rates and what you should really be paying for. Finally, we expose fake social media experts who prey on your fears to sell their courses. Tune in to get an honest take on these issues and learn how to protect your business.

 

CONNECT WITH AMBER...

Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ensure you never run out of ideas again.

 

MENTIONED IN THE EPISODE...

And if you want to learn how to create 5 strategic content pillars and 325+ content ideas, check out my workshop The Content Curriculum - https://www.amberfiglow.com/the-content-curriculum

 

CONNECT WITH AMBER...

Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner.

Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, YouTube Shorts. If you're new to making videos or if you've been at it for a while, there's something here for you. I'll share easy tips on keeping things steady and making your videos better without all the fancy stuff. So, grab your headphones, and let’s dive into this adventure together!

CONNECT WITH AMBER...

Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow 

In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.

 

Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and analyzing the content's effectiveness. Additionally, she highlights the significance of defining a distinct brand voice and visual identity.

 

MENTIONED IN THE EPISODE...

FREE Airtable Content Planner - https://www.amberfiglow.com/thecontentplanner

 

CONNECT WITH AMBER... Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.

 

Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and warming up the audience for product launches. She highlights the flexibility and consistency that this strategy offers, allowing her to adapt to rapidly changing social media trends while avoiding burnout.

 

Although it may not be suitable for every business, infopreneurs, course creators, and digital businesses can benefit from this approach.

 

MENTIONED IN THE EPISODE...

The Content System Waitlist - https://www.amberfiglow.com/thecontentsystem

 

CONNECT WITH AMBER...

Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow

In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber emphasizes the efficiency and effectiveness of repurposing content to create a variety of posts from one original piece. She encourages viewers to incorporate these strategies into their content creation workflows and offers a content repurposing guide for more help.

 

MENTIONED IN THE EPISODE...

The Content Repurposing Guide - https://www.amberfiglow.com/thecontentrepurposingguide

 

CONNECT WITH AMBER...

Website: www.amberfiglow.com

Instagram - https://www.instagram.com/amberfiglow

YouTube - https://www.youtube.com/@amberfiglow

TikTok - https://www.tiktok.com/@amber.figlow

LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/

Threads - https://www.threads.net/@amberfiglow