If your business uses Copywriting, Emails, Landing Pages, Sales Letters or Social Media - You need quality Copywriting. In the Copy & Coffee Podcast, we sit down and enjoy a coffee share a short story and provide you a quick actionable tip to help you improve your marketing.
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So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients.
It's the pay per lead business model.
The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d
We also go over the following in this Episode:
How I discovered the...
Published 01/06/22
Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule.
Basically, it works like this:
Any successful product is broken down into the following three things...
40% is the Audience
40% is the Offer itself
20% is the Copy
Which means your copy could be...
Published 08/16/21