The Copy & Coffee Podcast Luke Kelly

Ever wondered how real life everyday copywriters are using AI and ChatGPT?



Tim King and I talk in depth about how we go about using AI and ChatGPT to make our jobs easier.



Follow me over at https://bylukekelly.com for more marketing insights.




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Support this podcast: https://podcasters.spotify.com/pod/show/copycoffee/support

So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients.

It's the pay per lead business model. 

The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d

We also go over the following in this Episode:


How I discovered the PPL model
A great book
Why PPL is better
Why it’s great for Copywriters
I started my passion project of YouTube
Running profit split deals
The future

Follow me over at https://bylukekelly.com


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Support this podcast: https://podcasters.spotify.com/pod/show/copycoffee/support

Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule.

Basically, it works like this:

Any successful product is broken down into the following three things...

40% is the Audience

40% is the Offer itself

20% is the Copy

Which means your copy could be absolutely stellar, but if the audience (email list, facebook ads, website) is wrong, it won't work.

It also means if the offer (the product/whats included/how it helps/what it's unique/different) is trash, it also won't work.

The good news is, if you get the audience and the offer right - the copy is wayyyyy easier to write. 

In todays podcast I talk through the best way to get all three right from the get go.


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Support this podcast: https://podcasters.spotify.com/pod/show/copycoffee/support

In just over a week, I will have been freelancing full time for 12 months. 

I can't believe how quickly that time has flown!

When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to do.

Freelancing.

In todays Podcast, Tim and I go through some of things we really love about Freelancing (and being a service provider) and some of the hardships too.

If you've ever considered making the leap to full time freelancer, todays podcast is for you.

Follow me over at https://bylukekelly.com


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Support this podcast: https://podcasters.spotify.com/pod/show/copycoffee/support

What happens when two buddies catch up to talk about all things copywriting?

In todays Interview, my friend Alex Moore and I talk about what we think a modern day copywriter needs in order to succeed.

Although your "copy chops" are important... there's more to it than that!

I hope you enjoy todays Podcast from two recently graduated "Copy Cert" copywriters/funnel specialists. 

- Luke.



Follow me over at https://bylukekelly.com


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Support this podcast: https://podcasters.spotify.com/pod/show/copycoffee/support

G'day guys,

I know.. It's been awhile since my last podcast episode. To say I've been busy is an understatement. 

I wanted to do a recap around what I've been doing lately and how I've made some really difficult life decisions!

Here's the thing though.. making those difficult decisions was the best thing I've done in a LONG time. 

I hope you enjoy todays Podcast.. 

And if there's anything you'd like my help with, let me know.

Follow me over at https://bylukekelly.com


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Support this podcast: https://podcasters.spotify.com/pod/show/copycoffee/support