TCC Podcast #249: Building a Copywriting Portfolio with Aly Goulet
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Description
We interviewed Aly Goulet for the 249th episode of The Copywriter Club podcast. Aly is a SaaS copywriter and content strategist. She started her content writing business while still in college, and took it all the way when she graduated. By using her cold pitch method, she’s been able to book clients in her niche and she breaks down how she made it happen in this episode. Here’s the rundown: * The scrappy method and when it may be time to start investing in your business and skill set growth. * Skyrocketing and hitting goals in your business in 1 year. * How many cold pitches you should send a day if you want to find clients fast. * Why you should actually narrow in the type of clients you want to work with. * What to include in your monthly retainers and how you should go about pricing them. * When your cold pitches should be long or short and why. * Perfecting your project management process, so you don’t get lost in all the moving pieces of retainer deliverables. * How even copywriters need automations to keep up with their projects and save time. * What you can start doing to get out of feast and famine mode. * The science of connecting with people on LinkedIn. (Plus, your new cold pitch message.) * The quickest, easiest way to become visible online. * Why you shouldn’t put your own business on the backburner. (Hint: You won’t forget about your clients.) * What happens after you start hitting your income goals. What’s next? * Do’s and don’t of creating an epic portfolio. * The newest WordPress plugin to make building out your portfolio easier. (You’re the best, Aly!) * How the Think Tank has helped in reaching her goals in her business. * How thinking of your business as an asset will propel you forward tenfold. If you’re tired of the merry-go-round of gaining clients, tune into this episode or check out the transcript below. The people and stuff we mentioned on the show: Kira’s website Rob’s website The Copywriter Club Facebook Group Think Tank Brandon’s episode Brandon’s website Aly’s website Aly’s premium portfolio plugin Full Transcript: Rob:  If you're a regular listener to this podcast, you no doubt have noticed the many differences in how copywriters make their living. Most of us earn money from writing content or copy, but still structure our businesses differently. Some charge by project, others work on retainers, and still others offer day rates and VIP days. But that's just the beginning in the differences that we have as copywriters. Some copywriters consult on funnels and offers that audit websites and campaigns.
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