61 episodes
Building African Brands Anesu-Tendesai Chikumba
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- Business
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5.0 • 4 Ratings
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What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba. This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing. If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.
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Part 2: Roland Byagaba founder of Muwado an African Storytelling Platform
This is part two of the Episode with Roland Byagaba founder of Muwado
Listen to this episode to learn about:
- Artificial Intelligence (AI) And content creation
- How Muwado is usng AI as a platform for African writers
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Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.
Connect with Roland on LinkedIn
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Join Muwado here.
facebook.com/muwado
instagram.com/muwado
linkedin.com/company/4987695/
Click here to be a guest on this podcast.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram -
Monetizing Content on an African Storytelling Platform with Roland Byagaba (Muwado)
Listen to this episode to learn about:
- the journey in building Muwado an African storytelling platform for content creators to monetize their content
- The need for localized solutions tailored to the needs of Africans
- How Muwado went from being a personal blog to platform
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Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.
Connect with Roland on LinkedIn
_________________________
Join Muwado here.
facebook.com/muwado
instagram.com/muwado
linkedin.com/company/4987695/
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram -
Building an African Health Tech Brand Guided by the Needs of Your Target Audience - Progress Success Mahureva (Dawa Health)
Listen in to this episode for:
- The journey in building Dawa Health
- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter
- When you may need to pivot in your startup
- Using the needs of your target market to guide the growth of your brand.
Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that integrates AI tools and community health workers, to enhance maternal and child health services. Dawa Health’s AI models helping in identifying high-risk pregnancies which is a crucial step towards reducing maternal mortality. Progress himself is Zimbabwean and having notable footprint in the start up ecosystems in his home country as well as in , Rwanda, and Nigeria (and of course Zambia). His passion for tech has led him into spaces where he is not only able to learn, but also teach.
Connect with Progress Here
About Dawa Health:
Zambian startup, Dawa Health is an AI-powered network of mobile clinics democratizing access to health for pregnant women, nursing mothers, & paediatric patients.
Through a digital health platform, a network of health agents, and point-of-care support, Dawa Health is reducing maternal and neonatal mortality in Sub-Sahara Africa.
Follow Dawa Health:
https://dawa-health.com/
https://www.facebook.com/dawahealth
https://x.com/dawa_health
https://www.linkedin.com/company/dawamed/
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram -
Personal Branding FAQ #2 | What should you share on social media?
Have you been wanting to start building your personal brand online but aren't sure of what to share.
Thinking about the kind of social media content to post can be daunting if you don't have a starting. Listen to this episode for three content types that you can start sharing on your social media platforms today to get started with building your personal brand.
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Did you know that I have a book?
Have a look at it here
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram -
FAQ #1 | Do you need to share personal things to build a personal brand?
Have you been hesitant to start building your personal brand because you don't want to share aspects of your personal life?
When it comes to building your personal brand, you control how much your audience knows about you by what you share and engage with.
The first step is to decide on what you are willing to be vulnerable with and what you aren't willing to share about. It becomes easier to create the boundary when you are clear on this.
Listen in to this episode if you have had questions surrounding this as well as what to share for personal brand.
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Get my book 30 Days of Gratitude for Entrepreneurs here
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram -
Encouragement | Build your personal brand
Have you been considering building your personal brand?
Your personal brand is who you are and how people perceive you.
Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non verbal channels.
There are many advantages of building your personal brand and the pros outweigh the cons on this one.
Listen to this episode for encouragement on building your personal brand.
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Get my book 30 Days of Gratitude for Entrepreneurs here
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram