How do you approach writing a second edition of a non-fiction book? How does self-publishing compare to working with a traditional publisher? Can you build a viable business without active social media use? Gin Stephens shares her tips. In the intro, the end of Kindle Vella [Amazon]; Lessons from week one of the book launch for This is Strategy [Seth Godin]; Seahenge is out now on my store, and on pre-order elsewhere; ChatGPT launched Search [OpenAI]; How Generative AI Search Will Impact Book Discoverability in the Next Decade. Write and format stunning books with Atticus. Create professional print books and eBooks easily with the all-in-one book writing software. Try it out at Atticus.io This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn  Gin Stephens is the New York Times bestselling author of Delay, Don't Deny, Fast. Feast. Repeat., Clean(ish), and other health-related nonfiction books. She's also a podcaster at Intermittent Fasting Stories. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.  Show Notes * Pros and cons of publishing a second edition of a nonfiction book * Tips for bringing a heavy subject alive * Breaking through the noise when misinformation surrounds your subject * Reasons for going the indie route after traditionally publishing * The power of word of mouth marketing * How a small paywall can create a more respectful community * Social media's impact on mental health * Creating an ecosystem — podcast, community, and books You can find Gin at GinStephens.com. Transcript of Interview with Gin Stephens Joanna: Gin Stephens is the New York Times bestselling author of Delay, Don't Deny, Fast. Feast. Repeat., Clean(ish), and other health-related nonfiction books. She's also a podcaster at Intermittent Fasting Stories. So welcome back to the show, Gin. Gin: It is so great to talk to you again. Joanna: Yes, it's been a few years [Gin's previous interview here]. Now,